Kristen McCormick

Jan 14, 2025 | wordstream.com | Kristen McCormick

Engage your audience with these creative June marketing ideas for social media, blog, email, promos, and more!

Jan 13, 2025 | wordstream.com | Kristen McCormick

This complete guide to social media advertising has everything you need to succeed with paid social—top channels, costs, pro tips, and more!

Sep 12, 2024 | wordstream.com | Rob Glover |Kristen McCormick

Home — Blog — Author: Rob GloverLast Updated: September 12, 2024|Seasonal MarketingSure, October is spooky season, and there are plenty of spectacular (spooktacular?) content ideas to pull from the Halloween theme. But October isn’t just about ghouls, ghosts, and goblins. There are dozens of other holidays and events to address. Luckily, there are 31 days in the month. And with these October content ideas, you’ll fill every one of them with posts and newsletters befitting this magical time of year.

Aug 16, 2024 | wordstream.com | Rob Glover |Kristen McCormick

September is one of those amazing shoulder-season months. It starts off full of warm weather and long days, and by the end, we get the first taste of what autumn has to offer. With transition comes excitement, and your customers feel it. They’re wringing out the last drops of summer adventure while planning for cooler temperatures and a new school session. We’ve corralled quite a cadre of September content ideas and inspirational examples to match this metaphorical mood.

Jul 22, 2024 | wordstream.com | Rob Glover |Tom Demers |Gordon Donnelly |Kristen McCormick

The absolute search page chaos that followed last September’s Helpful Content Update seemed to strike indiscriminately. Several small, independent websites and institutional organizations lost half or more of their organic traffic overnight. Since the September shakeup, I’ve seen the best marketers use a two-pronged strategy. First, they diversified their traffic sources and found new channels for non-paid website visits—a plan I believe is a long time coming.