Alyssa Long

Nov 19, 2024 | iabc.com | Lauren Patton |Alyssa Long

Nonprofit communicators play a unique role in the profession, often working for mission-driven organizations and with limited resources or even serving as the sole comms person.

Nov 12, 2024 | iabc.com | Soumik Roy |Lauren Patton |Alyssa Long

As communication professionals, we’re constantly looking for ways to create impactful content for executives and organizations. The allure of artificial intelligence (AI) tools like ChatGPT and other large language models (LLMs) to craft quick, high-quality thought leadership is hard to ignore. From engineering to information technology (IT), consulting to healthcare, many industries are experimenting with AI to produce everything from blog posts to white papers and executive speeches.

Feb 7, 2024 | catalyst.iabc.com | Charlene SanJenko |Alyssa Long

Imagine what might be possible if we collectively commit to reimaging advertising. Much more than the rewrapping of advertising dollars, the media industry is ripe for change and we're inviting you as a brand industry leader to be on the leading edge of it. According to Marketing Week, global advertising will surpass $1 trillion this year. Social media will soak up a fifth of this total ad spend.

Jan 29, 2024 | catalyst.iabc.com | Kristin Frankiewicz |Alyssa Long |Charlene SanJenko

In this series from IABC’s Professional Development & Content Committee, we unpack industry trends and share insights that you can take on-the-go. Has crisis comms found its niche on TikTok? Nearly half a million users seem think so. At a Glance When TikTok launched in September 2016, it was embraced by younger generations as a space to consume entertaining content (think dancing, lip synch challenges and comedy sketches).