Articles

  • Nov 27, 2023 | agorapulse.com | Erica Pollock |Amanda Greenwood |Erica Rae

    Searching for an alternative to Hootsuite? Look no further than this article! We’re digging into each top Hootsuite alternative for more efficient social media management. 1. Best Hootsuite Alternative: AgorapulseAgorapulse stands out as the best Hootsuite alternative. It ranks as one of the top social media management tools on G2 and TrustRadius.

  • Nov 11, 2023 | agorapulse.com | Erica Pollock |Amanda Greenwood

    In 1926, John Caples sat down at his typewriter and wrote the iconic ad: “They laughed when I sat down to play the piano, but when I started to play!”That was the world’s first brand story. The ad, which was selling piano lessons, told the tale of Jack who played Beethoven’s “Moonlight Sonata” on the piano at a concert, shocking his friends and family who had no idea he could play. That brand story brought in a record number of inquiries and coupons, and continued to do so for many years.

  • Aug 11, 2023 | impact.com | Amanda Greenwood

    Ecommerce spending surpassed $1 trillion dollars in the US for the first time last year. As mobile spending continues to tick upward (doubling desktop spending), brands seek to optimize mobile marketing ROI. Marketers can leverage partnerships to reach larger audiences through a mobile experience—but they need the right technology to drive partner initiatives.

  • Aug 1, 2023 | agorapulse.com | Emeric Ernoult |Amanda Greenwood |Rivka Hodgkinson |Erica Pollock |Erica Rae

    In the world of social media, platforms constantly are adapting and adding new features in the hopes of capturing the attention of billions of users worldwide. However, it certainly isn’t very often that we see an entirely new platform come onto the scene. Introducing Threads, by MetaThat’s why the social media world was buzzing with excitement when on July 5, Meta unveiled its latest creation.

  • Jun 12, 2023 | agorapulse.com | Amanda Greenwood |Anna Sonnenberg |Lisa Williams

    Has the podcast explosion inspired–or hindered–you from adding podcasting to your marketing mix? Perhaps you need some sage podcast tips to give you that kick in the rear to get started. Regardless of where you might fall on that “pumped or scared” spectrum, Mike Allton, host of the “Partnership Unpacked” podcast, invited industry expert Rob Walch to provide suggestions and motivation to get going. Rob is the vice president of Podcaster Relations at Libsyn.

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