Amaryllis Liampoti

2 weeks ago | bcg.com | Mark Abraham |Shane Fisher |Amaryllis Liampoti

In the age of AI, customers expect a highly personalized experience at every touchpoint, whether they’re shopping at a luxury boutique, making travel reservations online, seeking healthcare, or weighing an investment decision. True personalization requires creating experiences at scale that become more fine-tuned with each successive interaction. True personalization empowers customers to get what they want—faster, cheaper, and/or more easily.

Sep 10, 2024 | bcg.com | Amaryllis Liampoti |Urs Rahne |Sandeep Ganapa |Moritz Hagenmüller

Explore how B2B SaaS companies are thriving despite economic challenges, with insights on growth, innovation, and key strategies for 2024. Read more.