Shane Fisher

2 weeks ago | bcg.com | Mark Abraham |Shane Fisher |Amaryllis Liampoti

In the age of AI, customers expect a highly personalized experience at every touchpoint, whether they’re shopping at a luxury boutique, making travel reservations online, seeking healthcare, or weighing an investment decision. True personalization requires creating experiences at scale that become more fine-tuned with each successive interaction. True personalization empowers customers to get what they want—faster, cheaper, and/or more easily.

Nov 12, 2024 | bcg.com | Mark Abraham |Shane Fisher |Florian Kogler

The top retailers on the BCG Personalization Index can achieve an estimated $570 billion in incremental growth by harnessing first-party data to make customer interactions faster, easier, and more convenient. Several core actions can help retailers to realize this full potential—and go from good to great. Investing more in personalized promotions.

Feb 27, 2024 | bcg.com | Mark Abraham |Silvio Palumbo |Shane Fisher

BCG X, BCG’s tech build and design unit, brings together advanced tech knowledge and ambitious entrepreneurship to help organizations launch their next big bets and enable innovation at scale. Its global team of world-class technologists, scientists, programmers, engineers, and designers includes experts using AI, machine learning, and data to drive business transformation.