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Dec 5, 2023 | 
insidesmallbusiness.com.au | Amy Miocevich
When it comes to marketing a small business, there are some truths that we hold dear. We understand the importance of return on investment (ROI) because budgets are tight, we know that effective marketing can make or break a business, and we’re aware that it’s often the owner or founder who handles marketing responsibilities. Amidst these harsh truths, however, there are also numerous myths that keep small businesses from taking control of their marketing and steering it towards success.
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Sep 5, 2023 | 
insidesmallbusiness.com.au | Amy Miocevich
Websites play a crucial role in the customer journey for small businesses, serving as a validation tool, a connection tool, exploration tool and even a mechanism for sales. However, when it comes to websites, small businesses are inundated with so many choices it can be hard to know exactly what to do. To help you make some of those choices, here are five things you need to un-know about small-business websites to help your journey a little bit easier. 1.
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Sep 5, 2023 | 
insidesmallbusiness.com.au | Amy Miocevich
Amy Miocevich, author of 'The Very Good Marketing Guide', is a sought-after marketing expert and founder of Lumos Marketing. Amy has over a decade of experience working with hundreds of Australian small-and medium-sized enterprises and has helped them generate hundreds of thousands of dollars of additional revenue.
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Aug 8, 2023 | 
flyingsolo.com.au | Amanda Thompson |Donna McGeorge |Cec Busby |Amy Miocevich
Let’s spend some time on an exciting concept – increasing revenue. Businesses can increase revenue and ultimately open the door for improved profit by raising prices, increasing the number of customers and diversifying services and product options. Sounds simple enough, right? asks Amanda Thompson, financial adviser and author of Financially Fit Women. Problem is, we are often our own worst enemy when it comes to increasing revenue. Our mindset can make a huge impact on how we approach money.
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Aug 7, 2023 | 
flyingsolo.com.au | Donna McGeorge |Cec Busby |Amy Miocevich |Ashley Olsson
So, you’ve been using ChatGPT for a while now with meal and holiday planning, taking advantage of its ability to generate weekly meal plans, complete with recipes and shopping lists. Or its speed in generating an itinerary for a low-cost trip for the whole family to Queensland, including daily activities. And now you want to know what else it can do, asks Donna McGeorge, productivity expert and author of Join the ChatGPT Revolution.
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Aug 7, 2023 | 
flyingsolo.com.au | Cec Busby |Amy Miocevich |Ashley Olsson |Nick Brogden
Small business growth has rebounded to pre-pandemic levels despite significant issues such as labour shortages, according to the findings from the latest Quarterly Small and Micro Business Index. The index, compiled by the Council of Small Business Organisations Australia (COSBOA) and payment platform Square, shows a promising outlook for the business landscape despite the current economic climate.
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Aug 6, 2023 | 
flyingsolo.com.au | Amy Miocevich |Ashley Olsson |Nick Brogden |Cath Connell
Ahoy there, fellow business adventurers. Picture your business voyage as a daring sea expedition. You’ve got a grand vision, a sturdy ship, and a crew full of enthusiasm. But hold on, something’s missing – your map to the treasure!, shares Amy Miocevich, marketing expert and the author of The Very Good Marketing Guide. Well, fear not, for in the realm of business, a marketing plan is your trusty compass.
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Jul 24, 2023 | 
kochiesbusinessbuilders.com.au | Amy Miocevich
So, you’ve started a new business, you’ve made a few sales through word of mouth and now you’re ready to start growing. Selecting the most suitable marketing channel is really important for small businesses. Not only could the best choices completely transform your life, but poor choices can be catastrophic (no pressure!), writes small business marketing expert Amy Miocevich.
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Jul 19, 2023 | 
ceoworld.biz | Amy Miocevich
As a business owner or leader, it is likely you will not have all the resources available to execute all of your own marketing tasks from scratch. Whether that is graphic design work, advertising, website development, photography, social media etc., there will have been a point in your journey when an agency, freelancer, or consultant was engaged. If you are relying on a marketing expert now to implement your marketing activities for you, chances are that relationship could be better.
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Jul 12, 2023 | 
flyingsolo.com.au | Annette Densham |Dave Fastuca |Amy Miocevich |Kaity Griffin
Image: Disability advocates and entrepreneurs, Lisa Cox, Zoe Simmons and Natasha PriceWe live in a world slowly embracing difference. Changes to equal opportunity legislation and diversity and inclusion policies within organisations are about creating a fair and equitable playing field for those who often felt unheard and unrepresented. While we have come a long way, many gaps still need to change to truly say everyone has a voice, especially in business and employment, writes Annette Densham.
