Amy S Mullin

2 months ago | onlinelibrary.wiley.com | Amy S Mullin

1 Introduction: Pregnant Trans and Gender Diverse Persons, Autonomy, and Trust I explore connections between autonomy, trust, and gender identities of pregnant trans and gender diverse (TGD)1 people in encounters with healthcare practitioners (HCP). Failure to provide TGD persons with fertility counseling and access to reproductive services can wrongly prevent pregnancy or make it more difficult, but my focus is on TGD experiences during wanted pregnancies.

May 31, 2024 | elixirrdigital.com | Retika Majed |Amy S Mullin

LinkedIn has become a powerhouse for B2B marketing, offering unparalleled access to a professional and engaged audience. Recently, I had the opportunity to attend a LinkedIn event where I gathered some valuable insights that are sure to elevate your LinkedIn advertising game. The event highlighted the importance of a full-funnel approach and shed light on various upcoming features and strategies that will redefine how businesses engage with their target audience on the platform.

Feb 15, 2024 | elixirrdigital.com | Amy S Mullin |Retika Majed

In TikTok’s dynamic universe, trends are not just fleeting moments, they are evolving narratives. As we step into the new year, it’s essential to understand the intricacies of TikTok’s trend ecosystem, divided into:Moments: These are the creative sparks that quickly catch fire on TikTok, ranging from popular sounds to trending hashtags. Short-lived yet impactful, Moments typically last for days to weeks.

Feb 5, 2024 | elixirrdigital.com | Retika Majed |Amy S Mullin

Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your marketing strategy. What is A/B testing?

Feb 2, 2024 | elixirrdigital.com | Amy S Mullin |Lucy Henning

Blog 2 February 2024 Share Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront of this evolution is TikTok. With its skyrocketing user base and innovative advertising capabilities, TikTok has become a powerhouse for brands seeking to engage audiences in unique and impactful ways. So, buckle up! We’re on a quest to explore how TikTok isn’t just a platform for catchy tunes and viral crazes; it’s a...