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Jul 22, 2024 | 
elixirrdigital.com | Lucy Henning |Retika Majed
The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook now prioritises a full-screen, immersive video experience, mirroring the success of its short-form video competitor, TikTok.
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May 31, 2024 | 
elixirrdigital.com | Retika Majed |Amy S Mullin
LinkedIn has become a powerhouse for B2B marketing, offering unparalleled access to a professional and engaged audience. Recently, I had the opportunity to attend a LinkedIn event where I gathered some valuable insights that are sure to elevate your LinkedIn advertising game. The event highlighted the importance of a full-funnel approach and shed light on various upcoming features and strategies that will redefine how businesses engage with their target audience on the platform.
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Feb 15, 2024 | 
elixirrdigital.com | Amy S Mullin |Retika Majed
In TikTok’s dynamic universe, trends are not just fleeting moments, they are evolving narratives. As we step into the new year, it’s essential to understand the intricacies of TikTok’s trend ecosystem, divided into:Moments: These are the creative sparks that quickly catch fire on TikTok, ranging from popular sounds to trending hashtags. Short-lived yet impactful, Moments typically last for days to weeks.
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Feb 7, 2024 | 
elixirrdigital.com | Retika Majed
In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented challenges in precisely identifying the ideal audience for B2B campaigns. However, the widespread adoption of artificial intelligence (AI) across various industries highlights its potential to bring about substantial changes.
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Feb 5, 2024 | 
elixirrdigital.com | Retika Majed |Amy S Mullin
Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your marketing strategy. What is A/B testing?
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Dec 5, 2023 | 
elixirrdigital.com | James Carr |Retika Majed
Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be precise. The posters on my bedroom wall were for bands like Nirvana, Metallica, System of a Down, Guns n Roses and Smashing Pumpkins. So, I got good.
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Dec 5, 2023 | 
coastdigital.co.uk | James Carr |Retika Majed
Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be precise. The posters on my bedroom wall were for bands like Nirvana, Metallica, System of a Down, Guns n Roses and Smashing Pumpkins. So, I got good.
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Nov 30, 2023 | 
coastdigital.co.uk | Lucy Henning |Retika Majed
With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically, 66% of the population are active Facebook users, and the platform’s user base continues to grow with 400 new signups every minute. The widespread internet access in the UK, coupled with Facebook’s popularity, makes it a prime place for reaching and connecting with a large audience through advertising.
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Nov 30, 2023 | 
elixirrdigital.com | Retika Majed |James Carr |Lucy Henning
With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically, 66% of the population are active Facebook users, and the platform’s user base continues to grow with 400 new signups every minute. The widespread internet access in the UK, coupled with Facebook’s popularity, makes it a prime place for reaching and connecting with a large audience through advertising.
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Nov 17, 2023 | 
elixirrdigital.com | Lucy Henning |Retika Majed |Jamie Potter
LinkedIn, the world’s leading professional network, has recently announced a significant enhancement to its Sales Navigator platform. This update opens up new avenues for marketers, providing the ability to leverage customer lists within the platform. While the main focus of Sales Navigator has traditionally been on empowering sales teams, the implications for marketing are profound, offering loads of benefits to enhance marketing activities on the platform.
