Andy Jones

Jan 22, 2024 | mediacatmagazine.co.uk | Charlie Cottrell |David Wethey |Andy Jones

Drone light show business, Celestial, has created a drone show,  to celebrate the launch of the Samsung Galaxy S24. Using 552 drones to create a spectacle overlooking the River Thames, Celestial partnered with agencies Taylor Herring and St Mark’s Studios to bring the Samsung product’s launch to life. In keeping with the Galaxy theme, the drone animations lit up the night sky with objects from the solar system. The display took more than 650 hours to design and program.

Jan 9, 2024 | mediacatmagazine.co.uk | Helen Miall |Paul Childs |Andy Jones

At the Consumer Electronic Show (CES) in Las Vegas, NBCUniversal announced an expansion of its tech-enhanced One Platform offering for advertisers. The offering, called One Platform Total Audience, uses machine learning and predictive analysis, leveraging NBCU’s first-party data and advertisers’ data sets to produce a single media plan. The media plan spans linear and streaming, targeting a brand’s specific audience segment and strengthening its effectiveness.