Andy Jones

Jan 22, 2024 | mediacatmagazine.co.uk | Charlie Cottrell |David Wethey |Andy Jones

Drone light show business, Celestial, has created a drone show,  to celebrate the launch of the Samsung Galaxy S24. Using 552 drones to create a spectacle overlooking the River Thames, Celestial partnered with agencies Taylor Herring and St Mark’s Studios to bring the Samsung product’s launch to life. In keeping with the Galaxy theme, the drone animations lit up the night sky with objects from the solar system. The display took more than 650 hours to design and program.

Jan 9, 2024 | mediacatmagazine.co.uk | Helen Miall |Paul Childs |Andy Jones

At the Consumer Electronic Show (CES) in Las Vegas, NBCUniversal announced an expansion of its tech-enhanced One Platform offering for advertisers. The offering, called One Platform Total Audience, uses machine learning and predictive analysis, leveraging NBCU’s first-party data and advertisers’ data sets to produce a single media plan. The media plan spans linear and streaming, targeting a brand’s specific audience segment and strengthening its effectiveness.

Jan 24, 2023 | andyjones.substack.com | Andy Jones

The writer's duty is to keep on writing. - William StyronWhen my disabled son Jukie and I started our daily greenbelt walking habit in the spring of 2020, I would often don a cloth mask about 20 yards before we encountered people walking towards us, and then remove it again as soon as we passed them. Jukie didn’t understand this new practice, so he gestured at my face to communicate that he wanted me to remove my silly mask.