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Jan 14, 2025 | 
mediacat.uk | Helen Miall
A new ad technology that uses digital out-of-home (DOOH) advertising to deliver mobile coupons directly to consumers helped Coca-Cola surpass its all-time redemption record by more than 100%. The new product, Redeem, was created by production studio DOOH.com and martech company Savi UK.
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Dec 2, 2024 | 
mediacatmagazine.co.uk | James Swift |Jean-Christophe Conti |Helen Miall
Three Oxford University professors have published a study that claims to have cracked the code of how complex combinations of media channels can influence the long-term effect of ad campaigns on consumer attitudes. Jason Bell, Felipe Thomaz and Andrew Stephen — all from Oxford’s Saïd Business School — analysed over 1,000 large brand campaigns from around the world to create a set of archetypes that describe different media allocation styles.
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Nov 21, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Helen Miall
The youth-focused digital video network, Next-Gen Media, has partnered with the global provider of tech solutions for OOH media, Vistar Media. According to a press release, Next-Gen’s portfolio of digital screens records over 6 million daily impressions per campaign; now, the partnership will allow Next-Gen Media to add programmatic buying capabilities to its network, enabling brands and agencies to connect with young people across the UK.
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Nov 6, 2024 | 
mediacatmagazine.co.uk | Andrew Rose |Helen Miall |Alex Brownsell |James Collins
Audience Store, an international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a provider of audience measurement solutions, to bolster incremental reach for advertisers.
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Oct 24, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Helen Miall |Will Melzer |Mazen Hussain
On 24 October, the customer acquisition specialist, esbconnect, announced that it has partnered with the data and analytics consultancy, Sagacity. This partnership will combine Sagacity’s Intra dataset with esb’s email dataset to help advertisers engage new and existing audiences through email, social, programmatic and postal.
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Oct 22, 2024 | 
mediacatmagazine.co.uk | Helen Miall |James Lane
On 22 October, the UAE-based out-of-home (OOH) media company BackLite Media announced that it has joined forces with the global digital out-of-home (DOOH) supply-side platform, VIOOH. This mutually beneficial partnership marks VIOOH’s entry into the region’s DOOH market and unlocks opportunities for advertisers worldwide. BackLite Media has over 300 outdoor and indoor digital screens across the UAE in popular malls, cinemas, tourist destinations and along Dubai’s Sheikh Zayed Road.
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Oct 9, 2024 | 
mediacatmagazine.co.uk | Rob Estreitinho |Helen Miall |Sam Fowler
The second day of The Future of Media, Adwanted’s annual event dedicated to the future of commercial media, brought together the media industry for a day of discussions around leadership in media, changing media consumption habits and new strategies around social and digital media.
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Sep 17, 2024 | 
mediacatmagazine.co.uk | Kevin Liang |Jean-Christophe Conti |Helen Miall
VIOOH, the global digital out-of-home supply side platform, has published its annual research into the programmatic DOOH (prDOOH) market. In its State of the Nation 2024 report, VIOOH reveals that UK campaigns — tied with the US and France — had the highest global growth rate in the past 18 months (29% compared to the average of 27%). This percentage is projected to reach 36% in the next 18 months and investment in prDOOH is also expected to increase by 29% over the same period.
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Sep 3, 2024 | 
mediacatmagazine.co.uk | Kevin Liang |Mike Fantis |Helen Miall
The global digital out of home (DOOH) supply-side platform VIOOH has unveiled new audience-based visual planning enhancements for media owners. The VIOOH Trading Manager platform will provide media owners with map-based planning capabilities that feature interactive campaign visualisations showing real-time data. According to a press release, prDOOH global spend is expected to increase by 32% over the next year and briefs are becoming increasingly more complex.
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Jul 23, 2024 | 
mediacatmagazine.co.uk | Helen Miall |Grace Gollasch
On 23 July, Publicis Media UK announced that Andy Cabirdassou will take on the newly-created role of Chief Technology Officer (CTO). Cabirdassou is an experienced tech and data leader, joining Publicis Media from EssenceMediacom, where he held the title of EVP, Global Data Science and Innovation. As CTO, Cabirdassou will lead a team to deliver tech, data, product and AI strategies for Publicis Media UK’s clients.
