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Jan 7, 2025 | 
mediacat.uk | James Swift |Svilena Keane |Andrew Rose |David Wethey
Measuring brainwaves is believed to be the gold standard of ad testing, but not all the readings given by electroencephalography (EEG) are created equal. A study published in the Journal of Advertising in December reports that one metric obtained by measuring brain activity is far better at predicting how people will respond to ads than the rest.
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Jul 10, 2024 | 
mdpi.com | Jorge Vazquez-Cuervo |Michael Steele |David Wethey |Jose Gomez-Valdes
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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May 24, 2024 | 
mdpi.com | David Wethey |Sarah Woodin |Jorge Vazquez-Cuervo |Nicolas Weidberg
All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.
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May 1, 2024 | 
mediacatmagazine.co.uk | Giles Lury |Gemma Jones |Chris Bailey |David Wethey
As a lover of a good story, and a marketer and innovator, Hit Makers: How Things Become Popular was always likely to be a book I would enjoy. And enjoy it I did. While its focus is on a wide range of cultural and artistic ‘hits’ from music, movies, television, books, games and apps, one of the things I really liked was how often the stories had a ‘moral’, a ‘rule’ or ‘principle’.
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Jan 24, 2024 | 
mediacatmagazine.co.uk | David Wethey |Russell Loarridge
Acid Survivors Trust International (ASTi) has teamed up with British fashion photographer, Rankin, on a brand new campaign that aims to prevent acid attacks. Partnering with McCann Health London, an IPG Health company, Rankin has created a Look Book — an essential fashion industry guide to the latest styles and fabrics.
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Jan 22, 2024 | 
mediacatmagazine.co.uk | Charlie Cottrell |David Wethey |Andy Jones
Drone light show business, Celestial, has created a drone show, to celebrate the launch of the Samsung Galaxy S24. Using 552 drones to create a spectacle overlooking the River Thames, Celestial partnered with agencies Taylor Herring and St Mark’s Studios to bring the Samsung product’s launch to life. In keeping with the Galaxy theme, the drone animations lit up the night sky with objects from the solar system. The display took more than 650 hours to design and program.
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Dec 14, 2023 | 
mediacatmagazine.co.uk | David Juul Ledstrup |Helen Saul |Steve Hastings |David Wethey
Well, it’s been quite the year. How does everyone feel it went? Good? Bad? Challenging? As an industry publication we found it interesting from a marketing point of view, and something of a mixed bag. Different approaches have been tried, from horror to humour to more long-form content, like entire songs created for adverts. It does feel like marketing is perhaps in an exciting a period of change. Maybe this is something we’ll quiz our network about in the new year, to get their thoughts.
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Nov 14, 2023 | 
mediacatmagazine.co.uk | David Wethey |Giles Lury
Hijinks Collective, a new creative collective based in London, has appointed former Managing Partner at Saatchi & Saatchi, Alicia Iveson, to the role of CEO and Co-Founder. With the collective officially launching this week, the company is built around a philosophy of ‘positivity through creativity.’ In addition to her former role at Saatchi & Saatchi, Iveson has also worked at Joint and Ogilvy, and joins fellow Hijinks Co-Founders and Chief Creative Officers Tamryn Kerr and Marc Allenby.
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Sep 6, 2023 | 
mediacatmagazine.co.uk | Alex Pearl |Sam Fowler |James Collins |David Wethey
For some while now the world has arguably been going through a strange phase involving right-wing nationalism, combined with a noticeable shift in social mores in which it’s become incredibly difficult to do or say anything remotely contentious, for fear of offending anyone. Indeed, the atmosphere has now become so fractious that equilibrium and balance seem to be in short supply.
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Aug 21, 2023 | 
mediacatmagazine.co.uk | David Wethey
Creative agency Leith, has launched its first new brand campaign for the National Trust for Scotland (NTS). Share it all aims to celebrate the special role that Trust places play in the lives of the people of Scotland, inspiring more people to support the Trust by becoming a member, making a donation or visiting a property. The campaign launched on the 19th August with a ‘Proud to Present’ spot on STV and will roll out across radio, social, digital and OOH.
