Angela Natividad

1 month ago | musebyclios.com | Angela Natividad

Fusing tech with human memories and emotions to tell the many stories of Dubai February 24, 2025 2:30 pm 7 min read Someone once described living in Dubai as akin to existing inside a Louis Vuitton handbag—a way of conveying the city’s sense of overwhelming, almost aggressive opulence. Someone else once told us that 70 percent of the world’s mechanical cranes were there at any given moment, ceaselessly erecting new structures across the towering metropolis on the Arabian Peninsula. For us,...

2 months ago | musebyclios.com | Angela Natividad

Empathy can help remove the stain February 23, 2025 10:30 am 1 min read When is a stain not a stain? When it’s an octopus that destroys your life! In “The Bully Monster,” by BETC Havas for Reckitt’s Vanish cleaning brand, the blotch on a boy’s jacket becomes a living symbol of the bullying he faces at school. It torments him, feeds off his suffering and grows in size as he hides in shame. When mom catches the stain anyway, her empathy neutralizes the monster, enabling him to act in kind for...

2 months ago | musebyclios.com | Angela Natividad

Plus more of the week's best campaigns from Europe February 21, 2025 12:00 pm 2 min read Coach takes time into its own hands with this campaign by Mother London. Unlike Samsung’s AI work we covered recently, the ads make a case for putting your phone away—ideally by tucking it into your handbag, then watching time around you slow, even in the most frenetic cityscapes. Maybe you’ll enjoy the magic all around you. The brand isn’t wrong. In 2021, Romania released the nation’s first banknote to...

2 months ago | musebyclios.com | Angela Natividad

Humans and tech live in harmony February 19, 2025 8:00 am 3 min read There’s a lot being said about AI right now, but most of it remains pretty high-level. How do we teach the machine mind to value things the way humans do? How do we create scenarios where technological benefits outweigh the risks? Regardless of where you stand in the AI conversation, there’s a lot of talk about how businesses may be using it, how creatives and artists can use it, or how students can cheat on exams with it....

2 months ago | musebyclios.com | Angela Natividad

And more creative highlights from Europe February 13, 2025 9:00 am 3 min read A few generations ago, people largely made their own clothes, or had them tailored, then wore them to death. Now influencers might wear something once for a cool picture or video, then discard the items. Coupled with fast fashion, and an overall decline in clothing quality, this encourages others to do the same. In Norway, people buy 70,000 tons of clothes yearly. Thus, Norwegian clothing brand Northern Playground...