Ann Wylie

Jan 13, 2025 | dailyprbrief.com | Allison Carter |Nicole Schuman |Ann Wylie |Andy Barr

Read some of today's best PR and Comms industry news clips: Crisis lessons from Turo's response to New Year's Day attacks (PR Daily - January 13, 2025) CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves (PRNEWS - January 10, 2025) [VIDEO] 7 Top Writing Tips for 2025 (PRsay - January 13, 2025) Good and Bad PR: Retailers duke it out over Christmas glory (PRmoment (UK) - January 9, 2025) Africa: Cradle of Humanity and Home to Young and Dynamic Markets (PRGN - January 13,...

Jan 13, 2025 | prsay.prsa.org | Ann Wylie

Friends! I started the New Year with a vision board workshop. (There’s something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI. At this point in its evolution, AI has proven itself to be a great assistant, but a lousy writer.

Dec 3, 2024 | prsay.prsa.org | Ann Wylie

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.”So how can you tell a great story? When to tell storiesThe late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.”Is your point that you help your clients solve big business problems? Find a story. Is your point that your employees give back to the community? Find a story.

Nov 11, 2024 | prsay.prsa.org | Ann Wylie

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God. “Instead, their answer was me.”Journalists care about their audience members.

Oct 9, 2024 | prsay.prsa.org | Ann Wylie

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time……Where it does you the least good? To Write Better, Easier and Faster, experts say, break the writing process into these three steps:Prewrite: Get ready to write. This is where you develop your theme, organize your message and do your research.