Anna Dalziel

Aug 21, 2024 | mediacatmagazine.co.uk | Svilena Keane |Anna Dalziel |Sean Hargrave

Prime Video has announced that My Lady Jane will not renew for a second season. Considering the show’s 94% Rotten Tomatoes score and its interesting resemblance to Netflix’s Bridgerton, this news has taken fans by surprise. While My Lady Jane and Bridgerton might be different on the surface, they have one enormous trait in common: they throw historical accuracy out of the window, refusing to fit neatly into the period romance box.

Jan 22, 2024 | mediacatmagazine.co.uk | Anton Jerges |Anna Dalziel |Andrea Buzzi |Kate Knowles

Why, both internally within agencies and externally in work produced, can’t the advertising industry fix its issues around ageism? We asked this because, every few years the industry has a bit of a focus on ageism, then forgets about it again. We wanted to get to the bottom of why, and so asked our network. The answer is very simple — take your biggest consumer group seriously. Women 45+ make 50.3% of all purchasing decisions, yet it’s rare to see a brief aimed at us (unless it’s for menopause).

Sep 20, 2023 | mediacatmagazine.co.uk | Emily Rich |Anna Dalziel

Craft Media announces their latest campaign, in partnership with two icons ― Melanie C and The Body Shop. Featuring The Body Shop’s flagship Edelweiss skincare range, this is the first large scale paid campaign run by The Body Shop since rebranding its popular Drops of Youth range to Edelweiss in a bid to fight ageism. The Body Shop wanted their campaign to communicate the resilient building benefits of the Edelweiss‘ range.

Aug 7, 2023 | mediacatmagazine.co.uk | Anna Dalziel |Andrea Buzzi |Kate Knowles |Anton Jerges

Lady Gaga’s recent tribute to the great Tony Bennett put a spotlight on intergenerational friendshipsIt showed the world that people who are decades apart could have things in common, learn from each other and enjoy each other’s company. This surprised many people, but why? Because many view people past a certain age as irrelevant. It brought the conversation of ageism back onto the news agenda. Do you consider yourself ageist? Is your company? Most people will say no to this question.