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Oct 7, 2024 | 
mediacatmagazine.co.uk | Emily Fairhead-Keen |Anton Jerges |Gary Carruthers |Jeremy Yates
How can brands stand out and capture holiday spending, and encourage consumers to shop with them this year? We asked three marketers in our network where they think strategic advantage could lie. The festive season is a bun fight as brands scream for attention in their bid to entice shoppers to pick their brand over the competition leading up to Christmas.
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Jun 10, 2024 | 
mediacatmagazine.co.uk | Giles Lury |Grace Gollasch |Natasha Randhawa |Anton Jerges
Only 46% of Americans aged 18-29 voted in their last election. In the UK it was hardly better, at 50%. These figures compare with the overall turnout in the low 60s in the US and high 60s for Britain. Famously in Britain, it is claimed how, if more younger people had voted, then the Brexit vote may have been to remain.
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Apr 17, 2024 | 
mediacatmagazine.co.uk | Harry Kinnear |Anton Jerges |Alex Lambert
Analogue technology has been making a comeback over the last few years, with formats like vinyl records growing annually as more fans want to get their hands, literally, on the music they love. And we’re not talking dilapidated copies of ’70s bangers; last year in the US 7% of all vinyl sales were Taylor Swift records. Even cassette tapes are enjoying a boost in popularity, with artists like Billie Eilish, Lady Gaga and Beyoncé releasing music in the format.
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Jan 22, 2024 | 
mediacatmagazine.co.uk | Anton Jerges |Anna Dalziel |Andrea Buzzi |Kate Knowles
Why, both internally within agencies and externally in work produced, can’t the advertising industry fix its issues around ageism? We asked this because, every few years the industry has a bit of a focus on ageism, then forgets about it again. We wanted to get to the bottom of why, and so asked our network. The answer is very simple — take your biggest consumer group seriously. Women 45+ make 50.3% of all purchasing decisions, yet it’s rare to see a brief aimed at us (unless it’s for menopause).
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Jan 4, 2024 | 
mediacatmagazine.co.uk | Kate Knowles |David Clayton |Emily Fairhead-Keen |Anton Jerges
P&O Cruises and Pablo London have unveiled a new brand platform, ‘Holiday Like Never Before’, inviting holidaymakers to rethink what they believe they know of the cruise experience. The new brand positioning recognises that when it comes to holidays, Brits are often creatures of habit, taking comfort in the familiar. The brief was to challenge audiences to expect more from their holiday by presenting an alternative option.
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Nov 28, 2023 | 
mediacatmagazine.co.uk | Anton Jerges |Angie Gola-Ebue |Emily Rich |Aoife Nicholas
The holiday season in the UK brings joy but also magnifies the challenges faced by many families in the midst of a cost of living crisis. As brands showcase their budget breaking Christmas campaigns, how are they balancing sales goals with an understanding of the struggles being faced by those most in need this year? Understanding the climateRising costs have made Christmas an increasingly daunting time for working class families.
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Nov 14, 2023 | 
mediacatmagazine.co.uk | Anton Jerges |Olivia Atkins |Charlotte Willcocks |Abi Adamson
People for the Ethical Treatment of Animals (PETA) and House 337 have partnered to create an animated film that calls for a new Christmas tradition — one that excludes the killing of turkeys. In a 90-second film set in a picturesque Christmas town, Tessa the Turkey, voiced by actress Jane Horrocks, sings Deck the Halls, but with the lyrics changed to comment on the festive customs she encounters on her way.
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Nov 13, 2023 | 
mediacatmagazine.co.uk | Chris Jefford |Anton Jerges |Andrea Buzzi |Shelley Adamson
Back in 1905, the Magic Circle was formed. As an organisation dedicated to promoting and advancing the art of magic, it has a simple, single minded, very Latin motto – “Indocilis private loqui”, roughly translating to mean ‘not apt to disclose secrets’.
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Nov 10, 2023 | 
mediacatmagazine.co.uk | Anton Jerges |Chris West |Laylla AbuGharbieh |Olivia Atkins
In a media first for the industry, a dedicated TV ad for the West End comedy musical Mrs. Doubtfire is hitting screens this week. Created by Miroma-owned advertising agency for live entertainment, Dewynters, this is the first time a scripted Christmas advert has been made to promote a theatre show in the UK. The 60-second spot features Gabriel Vick — star of the production at the Shaftesbury Theatre — in character as Mrs. Doubtfire. The creative sees Mrs.
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Oct 2, 2023 | 
mediacatmagazine.co.uk | Richard Shotton |Hannah Campbell |Anton Jerges |Tim Collett
More of us are paying attention to ourselves and our long-term wellbeing…Perhaps we lack faith that institutions, like universities or workplaces, can be there when we need them. Wellness brands, of course, rush to offer solutions. There’s a constant stream of new health tech, mental health apps, supplements, and exercise trends. And huge potential for brands to help us to help ourselves.
