-
Oct 2, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Andrea Buzzi |Mike Piggott
The online printing service VistaPrint has partnered with the partnership management platform impact.com to expand its reach and engagement with influencers and creators. As part of this partnership, VistaPrint will now be able to find and partner with influencers, manage campaigns and control payments through impact.com’s creator partnership platform, impact.com/creator.
-
Aug 16, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Andrea Buzzi |Ben Kay
On 15 August Eurobest announced that entries are open for the 37th Eurobest Awards and introduced the Creative B2B Eurobest Award,which is new for 2024. This Award will celebrate creativity and effectiveness for products, propositions, services, solutions, or experiences. The primary buyers of these must either be business decision-makers or a group making purchases on behalf of other businesses.
-
Jul 25, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Grace Gollasch |Andrea Buzzi |Stephen Woodford
Advertising: Who Cares? has announced details of its first event offering solutions to today’s biggest industry challenges. Taking place on 12 September from 2 pm at the Royal Society of Arts, the event will provide advice to tackle ongoing issues, discussing data and consumers’ dissatisfaction with ineffective and invasive ads.
-
Jul 18, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Fi Case |Andrea Buzzi |Katie Lee
Katie Mares is a customer experience expert and the author of CustomHer Experience. As part of MediaCat’s Fame and Attention theme this month, Content & Social Editor, Svilena Keane, reached out to Katie to discuss why brands should pay attention to women buyers. During the interview, Katie explained what makes women ‘the world’s most influential consumers’, the physiological differences between men and women, and how brands can market to their female customers. Hi, my name is Katie Mares.
-
Jul 17, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Mark Byrne |Louise Millar |Andrea Buzzi
Since the rise of the platform, we have seen countless content creators do outfit change transitions, throwing shoes into the air or falling onto laid-out clothes. We have seen travel transitions — with people filming themselves at the airport, jumping over their phones and into new destinations — as well as impressive makeup and Christmas decoration transitions. While this type of content is not new, brands are now hopping on the trend and adding an unexpected twist.
-
Jul 15, 2024 | 
mediacatmagazine.co.uk | Paul Feldwick |Andrea Buzzi |Ben Kay |Sam Fowler
I’m surprised to realise that it’s ten years since I finished writing my book, The Anatomy of Humbug ( it was published in January 2015). That seems a long time in advertising, and more broadly in a fast-changing world. So it may be a good time to reflect on the genesis of the book, and how well it still reads today.
-
Jul 9, 2024 | 
mediacatmagazine.co.uk | Josh Graham |Claire Hutchings |Sarah Yeats |Andrea Buzzi
Obviously, this is a title that’s meant to be annoying, but it really is true. This was a terrible example of an awareness campaign. And that’s because it wasn’t one at all… for starters, I’d noticed that outside my social sphere, no one seemed to be particularly aware of BRAT or its story. Whereas for those in the know, you’d be forgiven for thinking that Jesus Christ, Mars Delights and Motorola Razrs were making a comeback all on the same day. Naturally, I was left quite perplexed by this.
-
Jun 18, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Paul Greenwood |Andrea Buzzi
On 21 June MediaCat Magazine will host the Polaris Leadership Summit, bringing together thought leaders, industry experts, and innovators from the political and public sector communication industries. Ahead of the event MediaCat’s Content & Social Media Editor, Svilena Keane, spoke to one of the summit’s speakers and the founder of Good Influence, Stuart Perelmuter. They discussed the rise of content creators, their impact on the US election, and the future of political communications. Hi, sure.
-
Jun 11, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Lottë Jones |Josh McLoughlin |Josh Mcloughlin |Andrea Buzzi
The UK general election is rapidly approaching, taking place in less than three weeks on 4 July. However, many young people are reluctant to vote, either identifying as apolitical or not believing that their voice will make a difference. In light of this, MediaCat’s Content Editor Svilena Keane sat down with the Social Media Lead at My Life My Say, Remi Olokun, to discuss the ‘Give an X’ and ‘You Already Vote, So Vote’ campaigns which aim to get young people registered to vote.
-
Jun 7, 2024 | 
mediacatmagazine.co.uk | Andrea Buzzi
This week, the creative agency St Luke’s and Outsiders Insight launched ‘Nature demands justice’: a new awareness campaign to get ecocide recognised as an international crime by the International Criminal Court (ICC). Launched on 6 June on social media, the campaign marks the anniversary of the destruction of Ukraine’s Kakhovka dam, which poisoned waterways and laid waste to natural habitats.
