Annabel Bolton's profile photo

Annabel Bolton

United States

Content Strategy Associate at Business of Fashion (BOF)

Articles

  • 3 days ago | businessoffashion.com | Annabel Bolton |Sophie Soar

    Discover global job opportunities in beauty on BoF Careers today. When Jennifer Jackson began her career in New York, she held a PR assistant role that was “definitely that ‘paying your dues’ job,” she told BoF’s commercial features editorial director, Sophie Soar, during her Building a Career in Beauty LinkedIn Live session. Armed with a Journalism and Business degree at New York University, Jackson interned in PR at Saks Fifth Avenue.

  • 4 days ago | businessoffashion.com | Annabel Bolton |Sophie Soar

    BoF’s latest white paper, The Future of E-Commerce, Powered by Generative AI — in partnership with Zalando — explores how business leaders can effectively integrate generative AI (gen AI) into their workplace, to both increase consumer engagement and streamline employee workloads. Gen AI and other next-generation technologies have the potential to automate workplace activities that take up 60 to 70 percent of employees’ time, according to estimates from management consultancy McKinsey & Company.

  • 1 week ago | businessoffashion.com | Annabel Bolton |Sophie Soar

    The latest white paper from BoF, The Future of E-Commerce, Powered by Generative AI — in partnership with Zalando — explores how e-commerce organisations can successfully implement generative AI (gen AI) to maximise consumer engagement and increase creative output. With 60 percent of US consumers surveyed by Google saying online purchasing decisions require more effort than before, online retailers are turning to next-generation technologies to create a more engaging shopping experience.

  • 2 months ago | businessoffashion.com | Sophie Soar |Annabel Bolton

    Discover global job opportunities in fashion on BoF Careers today. Anissa Jaffery began her career with a law degree from the University of Westminster — a decision driven by her parents before she followed her aspirations to work in fashion, in PR and communications, in London.

  • Aug 11, 2024 | businessoffashion.com | Annabel Bolton

    The Insider Advice series offers advice from leading fashion professionals, HR leaders and academics, to answer topical careers questions for today’s fashion employees and help inform and guide you in your career. Discover the latest job opportunities with 2,700+ roles on BoF Careers today. In the fashion industry, stakeholders and shareholders alike expect newness and innovation at pace to keep up with rapidly evolving consumer demands and expectations.