Sophie Soar

London

Commercial Features Editorial Director at Business of Fashion (BOF)

Content Strategy @BoF

Featured in: Favicon

businessoffashion.com Favicon

mancunion.com Favicon

eastlondonlines.co.uk

Articles

How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing

3 days ago | businessoffashion.com | Annabel Bolton |Sophie Soar

Discover global job opportunities in beauty on BoF Careers today. When Jennifer Jackson began her career in New York, she held a PR assistant role that was “definitely that ‘paying your dues’ job,” she told BoF’s commercial features editorial director, Sophie Soar, during her Building a Career in Beauty LinkedIn Live session. Armed with a Journalism and Business degree at New York University, Jackson interned in PR at Saks Fifth Avenue.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain

3 days ago | businessoffashion.com | Annabel Bolton |Sophie Soar

BoF’s latest white paper, The Future of E-Commerce, Powered by Generative AI — in partnership with Zalando — explores how business leaders can effectively integrate generative AI (gen AI) into their workplace, to both increase consumer engagement and streamline employee workloads. Gen AI and other next-generation technologies have the potential to automate workplace activities that take up 60 to 70 percent of employees’ time, according to estimates from management consultancy McKinsey & Company.
Enhancing the E-Commerce Customer Journey with Generative AI

1 week ago | businessoffashion.com | Annabel Bolton |Sophie Soar

The latest white paper from BoF, The Future of E-Commerce, Powered by Generative AI — in partnership with Zalando — explores how e-commerce organisations can successfully implement generative AI (gen AI) to maximise consumer engagement and increase creative output. With 60 percent of US consumers surveyed by Google saying online purchasing decisions require more effort than before, online retailers are turning to next-generation technologies to create a more engaging shopping experience.
How I Became… NFL’s First-Ever Fashion Editor

1 month ago | businessoffashion.com | Sophie Soar

Discover global job opportunities in fashion on BoF Careers today. Despite currently working as the fashion editor at the National Football League (NFL), Kyle Smith grew up “knowing nothing about sports and not loving it,” as he shared in the latest instalment of the BoF Careers webinar series, Building a Career in Fashion.
How I Became… ASICS SportStyle’s PR & Collaborations Lead

2 months ago | businessoffashion.com | Sophie Soar |Annabel Bolton

Discover global job opportunities in fashion on BoF Careers today. Anissa Jaffery began her career with a law degree from the University of Westminster — a decision driven by her parents before she followed her aspirations to work in fashion, in PR and communications, in London.
Tapping Consumer Trends and Cultural Opportunities in Dubai

Feb 13, 2025 | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

Download the full report: Inside the Fashion Opportunity in Dubai. Opens in new windowThe fashion and luxury brands operating in or entering the Dubai market must learn about the expectations of the Dubai consumer, from trending product categories to cultural opportunities idiosyncratic to their city. The d3 x BoF Insights survey found that 65 percent of respondents believe that Dubai offers exciting fashion products and experiences.
Dubai’s Rapidly Evolving Infrastructure and Value Chain

Feb 10, 2025 | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

Download the full report: Inside the Fashion Opportunity in Dubai. Heavy investment in, and rapid development of, Dubai’s infrastructure, supporting much of the local and international fashion industry operating in the region, is paramount in the city’s ability to deliver on evolving consumer and industry needs.
Inside the Fashion Opportunity in Dubai

Feb 3, 2025 | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

The city of Dubai, situated in the United Arab Emirates (UAE), is celebrated for its cosmopolitan community that fuses historic Arab culture with global influences and the radically new and innovative. Its rapidly growing population is predominantly made up of expatriates (expats) attracted to the city’s strong economic growth and promising career prospects.
The Debrief | How to Future-Proof Your Fashion Career in 2025

Jan 28, 2025 | businessoffashion.com | Brian Baskin |Sheena Butler Young |Sophie Soar

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. The fashion workplace is evolving at a rapid pace, shaped by a wave of technological advancements, leadership changes, and shifting cultural dynamics.
Milanese Momentum: How The Attico Turned Buzz Into Longevity

Nov 11, 2024 | businessoffashion.com | Sophie Soar

Italian luxury womenswear label The Attico achieved the kind of overnight success of which most brand founders daren’t dream. In 2016, co-founders and creative directors Gilda Ambrosio and Giorgia Tordini first teased their self-funded label through an Instagram post with nothing but their logo. Within an hour of posting, the pair — already well known as street style stars and freelance designers — started receiving interest from major retailers.