Annabelle Gardiner

2 months ago | elixirrdigital.com | Lucy Henning |Annabelle Gardiner

Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable to or better than other marketing channels.

2 months ago | elixirrdigital.com | Annabelle Gardiner |Lucy Henning

The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people tuned in because they didn’t want to risk missing out on the conversation. That’s the power of FOMO (Fear Of Missing Out). That sense of urgency is what kept viewers coming back night after night. When used effectively in marketing, it could be the difference between a good campaign and a great one.

Nov 26, 2024 | elixirrdigital.com | Annabelle Gardiner |Natalie Charles

Blog 26 November 2024 Share Every Christmas, marketing campaigns flood inboxes and social media feeds with snowflakes, Santa hats, and tired slogans. While Christmas campaigns are an essential part of the marketing calendar, they often leave people rolling their eyes rather than interacting with your business. The challenge is to deliver a fresh perspective while still celebrating the festive season in a way that resonates with your audience. Here’s how you can create original campaign copy...

Nov 1, 2024 | elixirrdigital.com | Natalie Charles |Annabelle Gardiner

With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content.

Oct 29, 2024 | elixirrdigital.com | Natalie Charles |Annabelle Gardiner

Blog 29 October 2024 Share With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut to the chase These days, attention spans are shorter than ever. People are time-poor and they move fast online, so if your copy doesn’t grab...