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Nov 26, 2024 | 
elixirrdigital.com | Annabelle Gardiner |Natalie Charles
Blog 26 November 2024 Share Every Christmas, marketing campaigns flood inboxes and social media feeds with snowflakes, Santa hats, and tired slogans. While Christmas campaigns are an essential part of the marketing calendar, they often leave people rolling their eyes rather than interacting with your business. The challenge is to deliver a fresh perspective while still celebrating the festive season in a way that resonates with your audience. Here’s how you can create original campaign copy...
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Nov 19, 2024 | 
elixirrdigital.com | Stacey-Lee Gregory |Natalie Charles
Every November, a whirlwind of discounts and deals takes over inboxes, websites, and social feeds. Black Friday, once a single day of post-Thanksgiving sales in the United States, has grown into a global retail phenomenon spanning weeks. It’s a masterclass in marketing, capturing attention, and driving urgency like no other event. The genius behind Black Friday marketingAt its core, Black Friday marketing isn’t just about slashing prices, it’s a masterclass in consumer psychology.
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Nov 1, 2024 | 
elixirrdigital.com | Natalie Charles |Annabelle Gardiner
With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content.
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Oct 29, 2024 | 
elixirrdigital.com | Natalie Charles |Annabelle Gardiner
Blog 29 October 2024 Share With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut to the chase These days, attention spans are shorter than ever. People are time-poor and they move fast online, so if your copy doesn’t grab...
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Oct 17, 2024 | 
elixirrdigital.com | Lucy Henning |Natalie Charles |Stacey-Lee Gregory
There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on social media in a fun and engaging way.
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Aug 29, 2024 | 
elixirrdigital.com | Natalie Charles |James Carr
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a meaningful overhaul that makes the web truly inclusive and accessible to everyone.
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Aug 29, 2024 | 
elixirrdigital.com | James Carr |Natalie Charles |Megan Newton
Website accessibility isn’t just a nice-to-have—it’s a necessity. Accessibility isn’t just about catering to a minority; it’s about inclusivity and creating a positive experience for everyone who visits your site. One crucial aspect of this is making sure your website is optimised for screen readers. These tools help visually impaired users navigate the web, and by optimising for them, you’re not just complying with legal standards, but also broadening your audience. Here’s how to do it.
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Jan 12, 2024 | 
coastdigital.co.uk | Natalie Charles |Funmi Sobodu
In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there!In this article, deep-dive into something that’s served as the unsung hero for many savvy marketers – the content calendar.
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Jul 3, 2023 | 
coastdigital.co.uk | Natalie Charles |Simna Nahas
Posted in: Content Marketing, Meet The Team, Online PR In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are the days of boring logical arguments and stiff appeals.
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Mar 1, 2023 | 
coastdigital.co.uk | James Carr |Natalie Charles
Submitting a sitemap to Google can greatly enhance your website’s visibility and ranking in search results. A sitemap is a file that lists all the important pages on your website and helps search engines understand the structure and content of your site. By submitting a sitemap to Google, you are helping the search engine giant crawl and index your site, which can improve its ranking and visibility in search results.
