Antoinette Hoes

Sep 4, 2023 | mediacatmagazine.co.uk | Seoyoung Lee |Antoinette Hoes |Becca Shanks |Anna Brent

Corporate hazing, addiction, sexism and misogyny are just a few of the toxic and intoxicating elements that drive the drama in Agency (2023). A Korean series that follows a self-made creative director as she battles her way to the top of a Korean Ad agency. Now available with subtitles, Agency brings to life Korean ‘chaebol-owned’ ad agency culture for the English-speaking world. ‘Chaebol-owned’ can be simply explained as owned by a massively rich family.

Jul 18, 2023 | mediacatmagazine.co.uk | Seoyoung Lee |Antoinette Hoes |Jason Snyder |Sean Hamilton

The concept of ‘AI hallucination’ — an AI getting it wrong without any clear grounds — made us wonder whether it can help us human strategists be more insightful and creative. An AI hallucination traverses the fine line between reality and fiction by generating synthetic data. Some perceive these so-called hallucinations as a deceptive and dangerous quality of AI. But we also all see artists everywhere playing around with AI generated hallucinations to great visual effects, right?