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Oct 3, 2024 | 
mediacatmagazine.co.uk | Berkant Avcı |Jenny Zhang |Becca Shanks |Ben Kay
According to a study conducted by a recruitment agency in the UK, more than half of employees in the creative industry say they are not receiving the pay they deserve. I’m sure you share similar sentiments: creativity is not given the value it deserves! Creativity is inherently subjective, and like everything subjective, the value of a creative idea is somewhat speculative.
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Apr 30, 2024 | 
mediacatmagazine.co.uk | Melissa Smith |Gary Carruthers |Becca Shanks |Sam Collenette
It’s the way a company acts, not what it says, that really draws people to it. That’s not just true of household brands, but employer brands, too. Having worked in agency recruitment for the past 13 years, we see that through our candidates day in, day out. Research also backs it up — 65% of people say a brand’s CEO and employees influence their decision to engage. Transitioning to 100% employee ownership at The Industry Club cemented everything we stood for as a brand.
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Jan 17, 2024 | 
mediacatmagazine.co.uk | Becca Shanks |Anna Brent |Sarah Yeats |Dan Chorlton
New research by global talent agencies Major Players and Arrows, reveals significant concern from business leaders about their ability to attract and retain top talent. Following a finding that over a third (33%) of respondents see the skills shortage as a key threat to business growth, data — commissioned as part of a new Future of Work report — highlights how businesses are tackling this.
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Dec 6, 2023 | 
mediacatmagazine.co.uk | Ben Kay |Joe Dodd |Becca Shanks |Chris Jefford
I acquire most of my philosophical guidance from kids’ cartoons, and the finest of these is the original Kung-Fu PandaHelpfully it features a character called Master Oogway, an ancient turtle who dispenses wisdom to whoever needs it.
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Nov 1, 2023 | 
mediacatmagazine.co.uk | Steve Wheen |Alex Barber |Andrea Buzzi |Becca Shanks
In this piece we listen in on a conversation: Steve Wheen, Global CEO and founder of distillery and Alex Barber, Co-Founder of Common Good Co. discuss their partnership, and the importance of putting employee care front and centre. SteveAs Simon Sinek puts it, ‘customers will never love a company until the employees love it first’. At distillery, our team added caring as one of our core values.
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Sep 4, 2023 | 
mediacatmagazine.co.uk | Seoyoung Lee |Antoinette Hoes |Becca Shanks |Anna Brent
Corporate hazing, addiction, sexism and misogyny are just a few of the toxic and intoxicating elements that drive the drama in Agency (2023). A Korean series that follows a self-made creative director as she battles her way to the top of a Korean Ad agency. Now available with subtitles, Agency brings to life Korean ‘chaebol-owned’ ad agency culture for the English-speaking world. ‘Chaebol-owned’ can be simply explained as owned by a massively rich family.
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Jun 26, 2023 | 
mediacatmagazine.co.uk | Becca Shanks |Victoria Livingstone |Russ Lidstone |Sarah Yeats
The pandemic prompted many of us to stop and reflect. On our personal lives, our professions, the ways these ladder up to our sense of selves, and our true purpose. In the world of work, our expectations and values as employees have therefore changed. Agency life is known for its long hours, and let’s face it, some haven’t always championed a work-life balance, as the client work must come first.
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Jun 25, 2023 | 
mediacatmagazine.co.uk | Emelina Nyqvist |Becca Shanks |Nick Radley |Dave Dye
It was a Wednesday afternoon, the meeting room was booked for 2pm but I arrived early to make sure everything was perfect. I had thought of all the right things to say to win you over, and how I would win your nearest and dearest stakeholders over too. And as I sat there it dawned on me: it’s less like I’m waiting for a client to arrive, but more like I’m waiting for a date. Suddenly, the parallel between agency-client relationships and the whimsical world of dating became clear.
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Jun 20, 2023 | 
prestigeeventsmagazineblog.com | Becca Shanks
By Becca Shanks, Creative Services Director, SledgeMany publishing houses have entered the world of events over the last 10 years, as they recognised that the media landscape had changed, and the potential of experiences when it comes to meeting their always-on audiences where they are. We saw countless media brands see success with this strategy, in terms of attendance, brand awareness and revenue generation, that many now boast large event portfolios.
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Apr 24, 2023 | 
mediacatmagazine.co.uk | Dave Dye |Gigi Rice |Jesper Norgaard |Becca Shanks
Being a creative is a weird job. You can’t just write a list of tasks at the beginning of the day and tick them off at the end of the day. Some days you achieve absolutely nothing, others, ideas come out like a fire hose. And you can’t predict or plan for either. In Hey Whipple, Squeeze This Luke Sullivan gave this advice: ‘Never walk away from a hot keyboard. When ideas finally start coming, stay on it. Don’t break for lunch. Don’t put it off till Monday.
