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Jan 11, 2025 | 
forbes.com | Jason Snyder
Amazon’s advertising business continues to break records. In Q3 2024 alone, Amazon reported a staggering $14.3 billion in ad revenue, marking a 19% year-over-year growth. Once considered a sideline to its e-commerce and cloud empire, advertising has emerged as a critical revenue engine for the retail giant, offering brands unmatched access to its ecosystem of first-party data.
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Jan 9, 2025 | 
forbes.com | Jason Snyder
When Nvidia CEO Jensen Huang suggested that practical quantum computing may still be 15 to 30 years away, he reignited skepticism about the technology’s readiness. This perspective has led to significant declines in quantum computing stocks, with companies like Rigetti Computing, D-Wave Quantum, IonQ, and Quantum Computing Inc. experiencing substantial drops.
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Dec 12, 2024 | 
forbes.com | Jason Snyder
Envision Brain-Computer Interface (BCI) technology's potential for marketing—imagine controlling a computer, designing art, or composing music with just your thoughts. What was once a realm of speculative fiction is now within reach, thanks to the rapid advancements in BCI technology. These groundbreaking technologies have the power to reshape healthcare, redefine creativity, revolutionize marketing, and disrupt various industries.
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Nov 21, 2024 | 
forbes.com | Jason Snyder
AI is reshaping how industries connect with their stakeholders, understanding the stakes—and the opportunities—has never been more critical. As AI adoption accelerates, it’s not just about driving efficiencies or personalizing campaigns; it’s about building trust, ensuring accountability, and shaping a future where technology aligns with societal expectations through responsible innovation.
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Nov 13, 2024 | 
forbes.com | Jason Snyder
As AI transforms marketing, the potential for reputational risk has become a pressing issue for CMOs. While AI offers powerful tools for personalization, targeting, and insights, it also introduces hidden costs when ethical boundaries are crossed. In today’s trust-driven market, CMOs cannot afford to treat AI ethics as a secondary concern.
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Nov 7, 2024 | 
forbes.com | Jason Snyder
In the aftermath of this recent election, it’s evident that the qualities required to win votes don’t always align with those necessary for effective governance or policy-making. This disparity offers a valuable lesson for Chief Marketing Officers (CMOs) navigating strategic decision-making and innovation. A particular cognitive bias to be mindful of is the “Attributional Trap,” which can subtly undermine marketing effectiveness and agility.
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Nov 1, 2024 | 
forbes.com | Jason Snyder
A Framework for Task-Limited AGI in Ethical MarketingArtificial General Intelligence (AGI) represents a future form of AI capable of understanding, learning, and performing tasks across diverse fields with human-like versatility. Unlike today’s narrow AI systems—designed for specific tasks like image recognition or recommendation engines—AGI would adapt to various activities and contexts.
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Aug 2, 2024 | 
mediacatmagazine.co.uk | Jason Snyder |Nick Coates |David Clayton |Jacqueline Kavanagh
It’s often reduced to a marketing buzzword associated with hype, limited drops, and product sales, rather than being recognised as a crucial element of innovation and progress within organisations. At the Lovie Awards, we’ve been examining collaboration in a much broader context this season. In the context of the internet, collaboration is its founding essence as a ‘network-of-networks’ united through a spirit of global cooperation.
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Jul 16, 2024 | 
ipwatchdog.com | Jason Snyder |Gene Quinn
“As we navigate this rapidly evolving landscape [of AI authorship], we must remain vigilant, ensuring that our values, not machines, inform our aesthetic choices.”Picture this: The year is 2042. You’re at a lavish dinner party in a bustling metropolis surrounded by tech titans and business magnates. The centerpiece isn’t a floral arrangement or an ice sculpture but a humanoid robot.
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Apr 2, 2024 | 
cnet.com | Brian Cox |Jason Snyder
If you don't have experience with medical malpractice lawsuits, "Bourguignon v. Coordinated Behavioral Health Servs., Inc., 114 A.D.3d 947 (3d Dep't 2014)" may sound like a perfectly legitimate case. But as the lawyer who cited it in a New York court filing learned the hard way, generative AI tools like ChatGPT have a tendency to hallucinate, or make things up, when they don't have an answer.
