Antoinette Siu
Journalist at Digiday
Journalist covering creator economy @digiday. @Cal @NewhouseSU alumna. | [email protected].
Articles
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2 weeks ago |
digiday.com | Antoinette Siu
By Antoinette Siu • May 2, 2025 • As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early.
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2 weeks ago |
digiday.com | Antoinette Siu
Starting in March, parenting creator Tina Cartwright heard from three brand partners that they would be halting or pulling upcoming campaign spending (around Mother’s Day, for example), citing “budget freezes” and “tightening budgets” in the face of tariffs being imposed by the Trump administration. “Everybody’s in a freeze mode,” Cartwright said.
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2 weeks ago |
flipboard.com | Antoinette Siu
Now‘Let me take you through the math’: Ford CEO on how tariffs could impact vehicle pricingPresident Donald Trump signed an executive order and proclamation to ease auto tariffs, but the 25 percent tariff on imported cars remains in place and a new 25% tariff on auto parts will go into effect soon.
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3 weeks ago |
digiday.com | Antoinette Siu
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping at the bit to get those ad dollars. But when everyone, even more traditional ad agencies, are after brand dollars — in a market where most ad budgets are tightening — what separates the best when it comes to influencer marketing agencies from the rest?
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4 weeks ago |
digiday.com | Antoinette Siu
As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memes are flooding consumers‘ feeds across TikTok, X and YouTube as the U.S. and China battle over tariff increases. This Wednesday, the U.S. imposed a 125% tariff on China.
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Creators pivot as brands’ spending goes into ‘freeze mode’ https://t.co/2pasaE518J
How marketers, creators vet influencer agencies as the creator economy continues to expand https://t.co/7aAVTjQF1P s/o to @BlnDollarBoy @linqia
RT @sarahall2009: Shout out to @LaurenEPetrullo for being included in this article with @Digiday https://t.co/w7Df9LWdqL Loved the work by…