Arash Asli

Vancouver

Serial Entrepreneur. CEO @YocaleNetwork, Arete VC partner. Art of business @forbes @huffington @inc, speaker, philanthropist, photographer & traveller.

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Articles

What Is Retargeting? Types, Tools, and Best Practices

May 27, 2024 | learn.g2.com | Hannah Harrington |Kyle S. Hardman |Arash Asli |Robert Kazmi

Imagine a world where everyone who landed on your website bought your product. Even if you’ve created personas, developed funnels, researched multiple paths to purchase, and created a website optimized for conversion, the modern buyer’s journey (unfortunately) is not that straightforward. But you can always try to bring the bounced customers back to your website and find ways to convert them. What is retargeting?
4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Mar 13, 2024 | blog.hubspot.com | Arash Asli

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask? Strategically framing your prices.