Robert Kazmi

May 27, 2024 | learn.g2.com | Hannah Harrington |Kyle S. Hardman |Arash Asli |Robert Kazmi

Imagine a world where everyone who landed on your website bought your product. Even if you’ve created personas, developed funnels, researched multiple paths to purchase, and created a website optimized for conversion, the modern buyer’s journey (unfortunately) is not that straightforward. But you can always try to bring the bounced customers back to your website and find ways to convert them. What is retargeting?