Archishma Iyer

Feb 13, 2025 | the-ken.com | Archishma Iyer

Archishma is a staff writer at The Ken, where she dives deep into the world of capital markets, regulatory bodies, and fintech. Here's a way to beat market returns on your digital gold: lease it out. At least that's what platforms like Fiydaa, Plusgold, Gullak, and Safegold want you to believe. These digital-gold investment platforms let their customers lend their holdings to "trusted jewellers".

Jan 24, 2025 | the-ken.com | hari krishna |Archishma Iyer |Anand Kalyanaraman |Sudeshna Ray

Good Morning [%first_name |Dear Reader%], You are reading the Two by Two newsletter—a weekly commentary on the most important business stories around you It’s Friday, 17 January, 1.30 pm. The recording session for episode 26 of Two by Two is about to kick off—we have about 30 minutes to go. My colleague Rajiv and I have just finished lunch and are heading to the studio when I realise I’ve completely forgotten to order coffee for our guests.

Jan 23, 2025 | the-ken.com | Rahel Philipose |hari krishna |Archishma Iyer |Anand Kalyanaraman

Property prices across Indian cities have gone through the roof, up by nearly 30% in the last two years. This along with ever increasing rent and general cost of living has made planning for the future quite challenging for those in their 20s and 30s. So has the idea of home ownership changed among the younger generations, like in many Western countries where more and more people are choosing to rent rather than buy? Or are we still attached to the idea of owning a home?

Jan 22, 2025 | the-ken.com | Archishma Iyer |Anand Kalyanaraman |Sneha Swaminathan

Installing the apps for Jar, Safegold, or Gullak is disarmingly simple. Enter a phone number, wait a few seconds for the one-time password, and just like that, the platforms set up daily micro-savings accounts for digital gold. The Ken tested all three apps, and it’s impressive how frictionless this onboarding process is. This ease of investment is a big part of why these platforms are thriving. Take Jar—the poster boy of the digital-gold space in India—for instance.

Jan 22, 2025 | the-ken.com | Archishma Iyer |Anand Kalyanaraman

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