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Jan 24, 2025 | 
the-ken.com | hari krishna |Archishma Iyer |Anand Kalyanaraman |Sudeshna Ray
Good Morning [%first_name |Dear Reader%], You are reading the Two by Two newsletter—a weekly commentary on the most important business stories around you It’s Friday, 17 January, 1.30 pm. The recording session for episode 26 of Two by Two is about to kick off—we have about 30 minutes to go. My colleague Rajiv and I have just finished lunch and are heading to the studio when I realise I’ve completely forgotten to order coffee for our guests.
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Jan 13, 2025 | 
the-ken.com | Rahel Philipose |Praveen Gopal Krishnan |Olina Banerji |Sudeshna Ray
2024 was the year of the 10-minute delivery. We think we didn’t need it but the likes of Zepto, Swiggy Instamart, and Blinkit proved us wrong. While other companies were struggling to find funding, these quick-commerce companies were raising billions of dollars and reporting double-digit, sometimes even triple-digit annual growth rates. In December, Zomato’s quick-commerce subsidiary, Blinkit made a strategic move in the rapidly growing quick food delivery market space.
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Jan 12, 2025 | 
the-ken.com | Sudeshna Ray
A sudden, sharp pain at the back of her head—that’s how Sunayani Sarkar remembers her trip to the Andaman and Nicobar Islands in June 2024. Weeks later, the 22-year-old biotechnology student found herself seeking relief from her chronic migraine with a fistful of prescribed pills. It was only months—and scores of tablet strips—later that her doctor suggested she try out Nerivio, a migraine-management device. “A BP-machine-like arm patch,” she called it.
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Dec 11, 2024 | 
the-ken.com | Rohin Dharmakumar |Praveen Gopal Krishnan |Olina Banerji |Sudeshna Ray
Move beyond cliched presents this holiday season. Instead, gift something that fuels intellect and inspires change. Share the joy of knowledge with your dear ones. Gift Now Dang, you’re out of gift subscriptions We currently limit the number of free gift subscriptions per subscriber. You’ll get more when you renew your subscription. In the meantime, if you want to tell someone about The Ken, gift them a story. Not now, thanks.
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Dec 9, 2024 | 
the-ken.com | Sudeshna Ray
Mention sexual wellness, and one thinks Durex, Manforce, Skore, and Kamasutra. But now, with the speed of 15-minute deliveries, upstarts like Bold Care and Mymuse are taking their shot at the spotlight. Getting a stamina supplement, a ribbed-tip massage wand, or ultra-thin delay condoms delivered to one’s doorstep is as effortless as ordering a packet of milk—all thanks to quick-commerce platforms like Blinkit.
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Dec 9, 2024 | 
the-ken.com | Rahel Philipose |Shristi Achar |Sudeshna Ray |Gaurav Bagur
What put iPhone city on the map is that it produces more than half of the world’s iPhone’s every single year. The global demand for the Apple iPhone has only increased over the years. To keep up with that demand Foxconn hires up to 200,000 workers – a mix of migrants and college students – to make sure that the assembly lines keep running. Especially during the peak season which happens to begin right around now, from September to February.
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Nov 8, 2024 | 
the-ken.com | Praveen Gopal Krishnan |Sudeshna Ray |Gaurav Bagur |Rounak Kumar Gunjan
Narayan: What I would look for first is product portfolio. This is a fast-evolving market, and (whether) you call them use cases, or functionality, whatever it is, there is more to be explored. One thing is clear—everyone who is in need of buying vehicles is thinking about going electric. And the large belly of the market, which is what everybody is eyeing, is the commuter customer. Be they riding scooters or 100–125cc motorcycles, that commuter customer is the big fish.
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Nov 6, 2024 | 
the-ken.com | Sudeshna Ray
In late October, the Indian government rolled out a Rs 5 lakh (US$6,000) health cover for everyone above the age of 70 under its flagship health scheme, Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY). That’s a target group that private insurers have long ignored. Take the case of Bisham Malkani, a retired sales professional. The 83-year-old has had five decades of bad runs with insurers—both private and public—before landing a Rs 50 lakh health cover from private insurer Bajaj Allianz.
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Oct 15, 2024 | 
the-ken.com | Sudeshna Ray |Seema Singh |Sneha Swaminathan
Dang, you’re out of gift subscriptions We currently limit the number of free gift subscriptions per subscriber. You’ll get more when you renew your subscription. In the meantime, if you want to tell someone about The Ken, gift them a story. Not now, thanks. Your email is on its way!To track your gifted stories, go to your Account Settings We’ve emailed your gift link. Want us to send some more?
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Sep 30, 2024 | 
the-ken.com | Sudeshna Ray
Buying medicine in India can be complex. If you catch the flu and need 75 mg of the antiviral drug oseltamivir, prices can swing between Rs 30 and Rs 125 per capsule (US$0.5–1.5), depending on the manufacturer and the doctor prescribing it. It’s the same drug but at vastly different price tags—a common practice, not exactly a revelation. But things may change soon.
