Arpith Arun

Sep 20, 2023 | learn.g2.com | Khuslen Khosbayar |Alex Souchoroukof |Arpith Arun |Sharat Potharaju

The email channel is mature. Most of what consumers receive from brands is fairly predictable - static messages with text, embedded images, and links that direct users to websites or mobile apps to take actions that eventually drive conversions and business growth. However, Google’s introduction of accelerated mobile pages (AMP) for email in 2019 has shaken things up. What is AMP for email?

Sep 7, 2023 | learn.g2.com | Piper Thomson |Sagar Joshi |Arpith Arun |Leor Melamedov

The advent of the software revolution has brought unprecedented productivity and convenience. However, it has also led to an increased threat in the form of hacking and data breaches. Forging a signature is one of the oldest forms of fraud in the book and is probably the quickest way for a criminal to convince a legal or business institution that they’re someone they’re not. Thanks to digital signature security, we finally have a way to verify online activities. What is a digital signature?

Sep 1, 2023 | learn.g2.com | Jeremy Sacramento |Christine Santiago |Arpith Arun |Sharat Potharaju

With the average buying journey growing more complex, businesses turn to multi-touch attribution to make sense of it all. Go-to-market leaders need details on critical aspects such as ads clicked, blogs read, and reviews compared when looking to optimize different activities. Multi-touch attribution plays a big role here. What is multi-touch attribution (MTA)? Multi-touch attribution is a marketing concept of determining the value of customer journey touchpoints in generating a conversion event.