Jeremy Sacramento

Sep 1, 2023 | learn.g2.com | Jeremy Sacramento |Christine Santiago |Arpith Arun |Sharat Potharaju

With the average buying journey growing more complex, businesses turn to multi-touch attribution to make sense of it all. Go-to-market leaders need details on critical aspects such as ads clicked, blogs read, and reviews compared when looking to optimize different activities. Multi-touch attribution plays a big role here. What is multi-touch attribution (MTA)? Multi-touch attribution is a marketing concept of determining the value of customer journey touchpoints in generating a conversion event.

Feb 10, 2023 | learn.g2.com | Jeremy Sacramento

Jeremy Sacramento is a Content Manager at Dreamdata. Jeremy enjoys sharing insights into all things marketing, attribution, and analytics, as well as wider trends within the B2B space.

Feb 10, 2023 | learn.g2.com | Stephen Hoops |Jeremy Sacramento |Clara Flaherty |Yoni Solomon

Optimism and hope are two of the most powerful qualities humans possess. Through these qualities, we find the courage to seek positive change in our world. Big or small, how we choose to make a difference adds up. The same goes for us at G2. We know that it’s our responsibility to do more for impacted communities and empower those in a position to influence real change. That’s why we created G2 Gives, and we can’t wait to share the great results we had in the last year.