Jeremy Sacramento

Sep 1, 2023 | learn.g2.com | Jeremy Sacramento |Christine Santiago |Arpith Arun |Sharat Potharaju

With the average buying journey growing more complex, businesses turn to multi-touch attribution to make sense of it all. Go-to-market leaders need details on critical aspects such as ads clicked, blogs read, and reviews compared when looking to optimize different activities. Multi-touch attribution plays a big role here. What is multi-touch attribution (MTA)? Multi-touch attribution is a marketing concept of determining the value of customer journey touchpoints in generating a conversion event.