Aubyn Casady

Nov 1, 2023 | learn.g2.com | Jordan Wahl |Aubyn Casady |Soundarya Jayaraman

A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most importantly, questioning the credibility of each option. How does a business successfully navigate the terrain of this buyer’s journey to guarantee that this person not only chooses but stays loyal to them? As businesses work to entice and keep their customers, the art of cultivating trust continues to show up as the major factor that can make or break success.

Sep 25, 2023 | company.g2.com | Sara Rossio |Brittany Wroblewski |Tim Handorf |Aubyn Casady

Our G2 Product R&D department - 300 employees strong — is committed to building products customers love, as we continue to make G2 the most trusted place you go for software and services. To help us drive toward this vision, I’m pleased to share today that Dane Howard has joined the team as Vice President of Product Experience Design.

Aug 15, 2023 | company.g2.com | Mike Weir |Aubyn Casady

Buyer intent data can be a secret weapon for Sales, BDR, and CSM teams. It helps retire the need for a spray and pray approach to prospect and customer engagement, by revealing who is actually in-market for your solution at any given moment. However, too many signals and a lack of clarity on how to action them all can cause sellers to get overwhelmed. To address this issue head-on, we’re proud to expand our partnership with revenue workflow platform, Salesloft.