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Dec 11, 2024 | 
company.g2.com | Sara Rossio
Over the past year, Artificial Intelligence has shifted from marketing hype to business imperative, reshaping the way we work and fueling organizations’ growth. According to G2’s 2024 Buyer Behavior Report, based on a survey earlier this year of nearly 2,000 software buyers worldwide, 56% of respondents said their organization had purchased an AI platform within the last three months.
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Oct 31, 2024 | 
company.g2.com | Rachel Gianfredi |Chris Perrine |Sara Rossio
Understanding and attributing every step of a buyer's journey to actual revenue can be a formidable challenge. To help tackle this, G2 recently partnered with three leading attribution partners: Dreamdata, Factors.ai, and HockeyStack. These integrations are set to empower SaaS marketers by offering simplified approaches to multi-touch and various attribution modeling.
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Oct 10, 2024 | 
company.g2.com | Sara Rossio
The B2B purchasing process is becoming increasingly competitive, as 49% of software buyers include only 1 - 3 products on their evaluation shortlist – up from 33% last year. Under greater pressure to win over customers and prospects, marketers are looking to optimize across every channel. Yet with an expanding competitive landscape and dozens of touchpoints across a typical buying cycle, it can be harder than ever to track the impact of efforts and close the revenue attribution loop.
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Oct 8, 2024 | 
company.g2.com | Sara Rossio
Consider G2’s algorithm like a map that brings software buyers and sellers together. The ultimate destination? Buyers purchasing a solution that aligns with their goals and needs. At G2, we are continuously looking at our data to make G2 Scores and Grid® Reports more helpful for both buyers and sellers through ongoing, robust buyer research and customer feedback. Last year, we made key updates to Satisfaction and Market Presence scores to bring more precise company and review data to buyers.
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Jul 30, 2024 | 
learn.g2.com | Priti Patel |Jack Plouse |Sara Rossio |Katlin Hess
DEI is at a crossroads. In the summer of 2020, when Black Lives Matter became a global movement, there was a flurry of activity and a strong push for organizations to not only invest more in DEI but also take action and show results. Fast-forward four years, and the political and economic landscapes are very different than they were in 2020. In the tech industry, economic headwinds from 2023 have carried over into 2024, and as a result, we’ve seen less tech spending and more layoffs.
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Jul 23, 2024 | 
company.g2.com | Godard Abel |Sara Rossio |Amanda Malko |Palmer Houchins
At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an even greater opportunity to connect software buyers and sellers. With a promising long-term growth trajectory, it’s important we have the right Executive Leadership Team in place to guide us. Building this team, last year we announced the appointments of Chad Gold and Eric Gilpin as CFO and CRO, respectively.
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Feb 27, 2024 | 
learn.g2.com | Eunice Buhler |Priti Patel |Sara Rossio |Yukta Rustagi
New year, new me!With the fiscal year starting and the review cycle coming up, this should be your go-to motto. You definitely want to show your managers, team, mentors, and peers that you leveled up over the last 12 months to become the best version of yourself. After another 365 days around the sun, you’ve not only gotten older, but so much wiser! I made my entry into the corporate world about a year back. Throughout the year, I have worked with folks around the world.
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Feb 12, 2024 | 
company.g2.com | Ross Briggs |Sara Rossio |Godard Abel |Palmer Houchins
The B2B technology landscape is constantly evolving. Across our G2 marketplace, we’ve observed a 7% quarterly growth in software over the past five years. For those following the vast world of B2B technology, it can be difficult to keep up. That’s why we’re proud to partner with TechTarget to introduce G2 TechBlend – a solution designed to offer comprehensive and reliable content for the always-evolving technology landscape.
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Feb 2, 2024 | 
learn.g2.com | Gordon Tobin |Jenny Gardynski |Sara Rossio
Growth. It’s the topic every sales and marketing leader is focused on right now. We’re coming off a difficult year across B2B SaaS, and the economic headwinds continue to add complexity to our plans. That’s why efficient growth matters more than ever. To dive into current challenges, trends, and solutions to power-efficient growth in the year ahead, we recently partnered with Gong to host a panel discussion in London.
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Jan 10, 2024 | 
learn.g2.com | Shreya Mattoo |Sara Rossio |Christine Li |Amanda Malko
There is more to a B2B sales cycle than generating revenue and hitting targets. A brand’s success is a combined effort of multiple departments in the B2B sales cycle. At every point, brand teams need to anticipate the next move of the prospect and invest their budget and resources wisely. In the latest Professional Spotlight, we had the opportunity to speak with Vladimir Blagojević, Co-Founder of FullFunnel.io, an expert in B2B sales and marketing.
