-
Jan 22, 2025 | 
learn.g2.com | Tim Sanders |Tim Handorf |Lauren Pope |Palmer Houchins
In a compelling session at G2 Reach, visionary marketing legend Seth Godin delivered a masterclass on strategy. It was my pleasure to introduce my longtime friend, who shared profound insights on how leaders can navigate change and make strategic decisions as technology continues to evolve and improve.
-
Jan 17, 2024 | 
company.g2.com | Tim Handorf
Happy New Year!As we embrace personal resolutions with the dawn of a new calendar year, the business world is gearing up too. Organizations are setting goals, recalibrating priorities, and, much like individuals, focusing on enabling future success. For many, this translates to investing in new software to propel their endeavors. Enter G2 Deals—the go-to marketplace for savvy software buyers.
-
Dec 20, 2023 | 
learn.g2.com | Chris Voce |Tim Handorf |Christine Li |Palmer Houchins
As the lead of G2's Market Research team, I had the privilege of speaking at the much-anticipated G2 Reach 2023 event. In this session, I had the opportunity to share how G2’s software marketplace is a true reflection of customer insights and market trends and can serve as an invaluable resource for go-to-market (GTM) strategies. Before I dive in to summarize some of my session highlights, I’d like to acknowledge our Market Research team and the differentiated approach we embrace.
-
Dec 18, 2023 | 
learn.g2.com | Christine Li |Godard Abel |Palmer Houchins |Tim Handorf
As the moderator of an insightful panel discussion at G2 Reach 2023, I had the unique opportunity to explore revenue strategies with executives from a few of G2’s partner companies.
-
Dec 15, 2023 | 
learn.g2.com | Tim Handorf
Tim Handorf is a G2 co-founder and Head of G2 Labs. Marketing Insights & Strategies that Demystify AI in Marketing At our G2 Reach 2023 event, I had the privilege of participating in a riveting conversation on how... Never miss a post. Subscribe to keep your fingers on the tech pulse.
-
Dec 12, 2023 | 
learn.g2.com | Godard Abel |Tim Handorf |Mara Calvello
I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event. In addition to delving into her journey to becoming CEO of HubSpot, we also discussed some of the tectonic shifts we're currently experiencing in the industry – and how SaaS business leaders can navigate them. Empathizing with the customer journey Under Yamini's leadership, HubSpot is intensely focused on understanding and simplifying the customer's journey.
-
Dec 11, 2023 | 
learn.g2.com | Tim Handorf |Kelsey Norris |Alexa Drake
At our G2 Reach 2023 event, I had the privilege of participating in a riveting conversation on how today’s leaders can master AI in their marketing. While I am not a marketer (although I like to think I dabble), I was able to weigh in on the AI landscape on G2 and share how we’re innovating in our own Labs team.
-
Nov 22, 2023 | 
company.g2.com | Tim Handorf
The tech world is evolving at breakneck speed. What was once cutting-edge is now outdated, presenting a simple but formidable choice for those in the tech industry: innovate or become obsolete. This brings us to the concept of Labs teams, a dynamic driver of change. Regardless of an organization's size or industry, Labs teams function as agile, multi-functional squads focused on rapid experimentation and pushing boundaries to solve problems.
-
Nov 7, 2023 | 
company.g2.com | Tim Handorf
In my journey through the tech industry, I've come to recognize distinct mindsets. Some of them are like turbo boosters, propelling us forward, while others function more like roadblocks. During our G2 Live event in Bangalore, I had the fantastic opportunity to share my thoughts on transforming these pesky innovation roadblocks into supercharged accelerators!One of the most common hurdles to innovation is short-term thinking.
-
Nov 6, 2023 | 
company.g2.com | Tim Handorf
In the blink of an eye, the world of artificial intelligence has surged ahead, leaving us awestruck by its rapid advancements. Thousands of AI tools have been created in the past year or so, and we’ve only scratched the surface of the potential that exists in the industry. One area that's been evolving at breakneck speed is Generative AI, and it's high time that we take a pause to explore G2’s AI newcomer—Monty.
