Ben Roberts
Content Director at License Global
Gamer. Editor. Podcast Host. Professional Nerd.
Articles
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1 week ago |
licenseglobal.com | Ben Roberts |McKenna Morgan
Licensed consumer products on display at Brand Licensing EuropeLicense GlobalThe world’s leading brand licensing agencies are driving the global market for collaboration, partnership and brand extension. License Global’s Top Global Licensing Agents whitepaper explores what the top agents are doing to stay ahead of the latest trends. Click here to download the whitepaper. Ai and Data-Driven Decision-MakingAI is transforming brand licensing, making data-driven strategies essential for success.
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1 month ago |
marketing-beat.co.uk | Lee Kenny |Ben Roberts
Two weeks ago, Mummy Pig – the matriarch of the Peppa Pig world – announced her pregnancy live on ITV’s Good Morning Britain to showbiz correspondent Richard Arnold. The news was met by the sort of coverage you’d expect from a Royal baby reveal and was a “stroke of marketing genius”, writes Ben Roberts, content director at Licensing Global. Creating demandAll credit to the marketing team behind the buzz.
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1 month ago |
licenseglobal.com | Ben Roberts
“Bluey” has become more than a beloved children’s series with a rapidly growing global following. Ahead of a new movie on the horizon and new collaborative programs in place with Moose Toys and The LEGO Group, to name a few, License Global explores how creator Joe Brumm, Ludo Studio and BBC Studios are building an icon of family entertainment.
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2 months ago |
licenseglobal.com | Ben Roberts
Ben Roberts, Content DirectorFebruary 18, 2025Alexandra FiliolProcidis (part of Banijay Kids & Family)License Global: Procidis was recently acquired by Banijay Kids & Family. What was the driver behind the acquisition, and what new opportunities do you see for the company in the future? Alexandra Filiol: As leaders in edutainment, Procidis has a strong identity, which complemented the existing labels and brands within Banijay Kids & Family.
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2 months ago |
licenseglobal.com | Ben Roberts
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RT @licensemag: EXCLUSIVE! @OriginalFunko, @Macys and @Lucasfilm_Ltd, announced today that a Funko Pop!-inspired balloon featuring the char…
RT @nickjr: So about that time Steve went off to college… #BluesClues25 https://t.co/O8NOM2eRjy
RT @licensemag: .@Fred_Segal and @globaliconsllc shared how it brought a nostalgic brand into the now at “License Global Live.” https://t.c…
