Ben Roberts

London

Content Director at License Global

Gamer. Editor. Podcast Host. Professional Nerd.

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Articles

Bits + Pixels Agency to Represent CD PROJEKT RED

2 days ago | licenseglobal.com | Ben Roberts

"The Witcher" CD PROJEKT RED CD PROJEKT RED has appointed Bits + Pixels Agency to manage brand collaborations for gaming IPs "The Witcher," "Cyberpunk 2077" and "Cyberpunk: Edgerunners." “‘The Witcher’ and ‘Cyberpunk 2077’ are two exceptional universes rooted in very distinctive fantasy and sci-fi settings, the former of which richly delves into medievalism and the latter into the fascinating futuristic and dystopian streets of Night City,” says Sandra Arcan, co-founder, director, Bits and...
How Licensing Unlocked Has Transformed the Industry

3 weeks ago | licenseglobal.com | McKenna Morgan |Ben Roberts

The licensing industry has a new helper in Licensing Unlocked. License Global learns more about the tool’s impact at Licensing Expo. Licensing Unlocked, a new product by the Global Licensing Group, aims to help people learn about the complicated parts of the licensing industry. From novices to those who need help onboarding, Licensing Unlocked promises to expand the licensing knowledge of the industry and help professionals grow.
Notable Movie, Streaming and Original Releases Coming Soon

4 weeks ago | licenseglobal.com | Ben Roberts

License Global rounds up the biggest blockbusters, animated franchises, and streaming originals shaping the future of entertainment in the return of Flick Picks — a living list of what's next across theatrical releases, binge-worthy series, and franchise revivals. Spanning 2025 through 2027 and beyond, this curated lineup tracks the titles poised to define audience demand, retail momentum, and brand storytelling around the globe.
How Roblox is Revolutionizing Brand Partnerships with Commerce APIs and Digital-Physical Integration

1 month ago | licenseglobal.com | Ben Roberts

Ben Roberts, Content DirectorMay 21, 2025In-experience shopping on RobloxRobloxRoblox recently announced that it is launching Commerce APIs, partnering first with Shopify, alongside a new Approved Merchandiser Program (AMP). This initiative connects real-world purchases with virtual Roblox items, bridging physical and digital commerce for its users. License Global sat down with Christian Bayley, global head, licensing and consumer products, Roblox, to find out more.
Trends from Licensing Expo 2025

1 month ago | licenseglobal.com | Amanda Cioletti |Ben Roberts |Ian Hart

License Global captures the key licensing trends, including tariffs, nostalgic brand revivals, F&B growth and wellness opportunities transforming the industry at Licensing Expo 2025 in Las Vegas.
Fandom and Entertainment Licensing Special Report

1 month ago | licenseglobal.com | Ben Roberts

From blockbuster franchises and streaming giants to gaming powerhouses, today’s entertainment ecosystem is more connected, expansive and fan-driven than ever, as immersive storytelling, shifting consumer habits and interactive platforms are transforming how audiences engage with IP.
How Primark’s In-Store Experiences Build Brand Loyalty

2 months ago | licenseglobal.com | Ben Roberts

Ben Roberts, Content DirectorApril 28, 2025License Global: Talk to us about the Primark brand's evolution and its role in the consumer's everyday life. Sarah Jackson: Primark was founded in 1969 by Mr. Arthur Ryan, with one store on Mary Street, Dublin, with the aim of bringing affordable fashion to the people of Ireland. Today, we have 80,000 colleagues across 70 markets with over 450 stores.
Beanstalk on the Power of Corporate Brand Identity

2 months ago | licenseglobal.com | Ben Roberts

The brand licensing landscape is synonymous with fandom and entertainment franchises. However, corporate brands have been redefining the conversation with each cutting-edge collaboration. Traditionally viewed as functional or category-specific companies, corporate brands are proving they can build emotionally resonant, culturally relevant brand extensions with just as much reach and staying power.
Experience, Emotional Connection and the Future of Retail

2 months ago | licenseglobal.com | Ben Roberts

The future of retail isn’t clean-cut. It’s a curated convergence of platforms – part flagship destination, part resale economy, part algorithmic rabbit hole. During a panel at the Licensing for Retail Conference in London, consumer insights leaders Rory Partis, director, toys, EuroToys, Circana and Jelena Stosic, strategy director, Kids Industries unpacked the signals shaping where retail is headed and what it takes to resonate with the next wave of buyers.
Six Strategies Being Adopted by the World’s Leading Brand Licensing Agents

2 months ago | licenseglobal.com | Ben Roberts |McKenna Morgan

Licensed consumer products on display at Brand Licensing EuropeLicense GlobalThe world’s leading brand licensing agencies are driving the global market for collaboration, partnership and brand extension. License Global’s Top Global Licensing Agents whitepaper explores what the top agents are doing to stay ahead of the latest trends. Click here to download the whitepaper. Ai and Data-Driven Decision-MakingAI is transforming brand licensing, making data-driven strategies essential for success.