Ben Roberts
Content Director at License Global
Gamer. Editor. Podcast Host. Professional Nerd.
Articles
-
2 weeks ago |
licenseglobal.com | Ben Roberts
Ben Roberts, Content DirectorApril 28, 2025License Global: Talk to us about the Primark brand's evolution and its role in the consumer's everyday life. Sarah Jackson: Primark was founded in 1969 by Mr. Arthur Ryan, with one store on Mary Street, Dublin, with the aim of bringing affordable fashion to the people of Ireland. Today, we have 80,000 colleagues across 70 markets with over 450 stores.
-
4 weeks ago |
licenseglobal.com | Ben Roberts
The brand licensing landscape is synonymous with fandom and entertainment franchises. However, corporate brands have been redefining the conversation with each cutting-edge collaboration. Traditionally viewed as functional or category-specific companies, corporate brands are proving they can build emotionally resonant, culturally relevant brand extensions with just as much reach and staying power.
-
4 weeks ago |
licenseglobal.com | Ben Roberts
The future of retail isn’t clean-cut. It’s a curated convergence of platforms – part flagship destination, part resale economy, part algorithmic rabbit hole. During a panel at the Licensing for Retail Conference in London, consumer insights leaders Rory Partis, director, toys, EuroToys, Circana and Jelena Stosic, strategy director, Kids Industries unpacked the signals shaping where retail is headed and what it takes to resonate with the next wave of buyers.
-
1 month ago |
licenseglobal.com | Ben Roberts |McKenna Morgan
Licensed consumer products on display at Brand Licensing EuropeLicense GlobalThe world’s leading brand licensing agencies are driving the global market for collaboration, partnership and brand extension. License Global’s Top Global Licensing Agents whitepaper explores what the top agents are doing to stay ahead of the latest trends. Click here to download the whitepaper. Ai and Data-Driven Decision-MakingAI is transforming brand licensing, making data-driven strategies essential for success.
-
1 month ago |
marketing-beat.co.uk | Lee Kenny |Ben Roberts
Two weeks ago, Mummy Pig – the matriarch of the Peppa Pig world – announced her pregnancy live on ITV’s Good Morning Britain to showbiz correspondent Richard Arnold. The news was met by the sort of coverage you’d expect from a Royal baby reveal and was a “stroke of marketing genius”, writes Ben Roberts, content director at Licensing Global. Creating demandAll credit to the marketing team behind the buzz.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 48
- Tweets
- 91
- DMs Open
- No
RT @licensemag: EXCLUSIVE! @OriginalFunko, @Macys and @Lucasfilm_Ltd, announced today that a Funko Pop!-inspired balloon featuring the char…
RT @nickjr: So about that time Steve went off to college… #BluesClues25 https://t.co/O8NOM2eRjy
RT @licensemag: .@Fred_Segal and @globaliconsllc shared how it brought a nostalgic brand into the now at “License Global Live.” https://t.c…
