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3 weeks ago | 
licenseglobal.com | McKenna Morgan
License Global is taken through the NFL’s product building process – from inking a licensing deal to how the Rookie Premiere sets licensees up for continued success. NFLPA Rookie Premiere Jersey Reveal FanaticsIn 2024, the National Football League, the U.S.-based company responsible for popularizing American football, raked in $23 billion in revenue, according to Sports Business Journal. This money comes from media, sponsorship and – you guessed it – licensing and merchandising deals.
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3 weeks ago | 
licenseglobal.com | McKenna Morgan
e.l.f. Beauty x Liquid Deathe.l.f. BeautyLiquid Death originally went viral for its macabre take on a food and beverage necessity: water. Since then, they’ve branched out into licensed collaborations, building a lifestyle around its brand. License Global chatted with Misha Brunelli, vice president, merchandise, Liquid Death to learn more about how the brand has made its name in the licensing business.
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3 weeks ago | 
licenseglobal.com | McKenna Morgan |Ben Roberts
The licensing industry has a new helper in Licensing Unlocked. License Global learns more about the tool’s impact at Licensing Expo. Licensing Unlocked, a new product by the Global Licensing Group, aims to help people learn about the complicated parts of the licensing industry. From novices to those who need help onboarding, Licensing Unlocked promises to expand the licensing knowledge of the industry and help professionals grow.
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3 weeks ago | 
licenseglobal.com | McKenna Morgan
At Licensing Expo 2025, Ezra Ashkenazi, chief executive officer, Cool Brands, and his team had many brands to showcase. Four of those brands include celebrity partnerships like Xtreme Weather Tough, AirJump, Survivor Tough and A Star is Born. The company came to the show in hopes of extending these brands and their celebrity co-founders/ambassadors to the wider market.
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3 weeks ago | 
licenseglobal.com | McKenna Morgan
Rebellion Booth at Licensing ExpoLicense GlobalRebellion is a company with more than 30 years in the gaming space. From “2000 AD” to “Atomfall” and “Sniper Elite,” Rebellion boasts multiple popular properties that have made the company a standout in the licensing industry. License Global caught up with Kiran Bajwa, senior licensing manager, Rebellion, after it exhibited at Licensing Expo 2025 to learn more about how the company approaches its licensing strategy.
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3 weeks ago | 
licenseglobal.com | McKenna Morgan |Alex Markovich
Company behind horror video game franchise talks new characters, licensing deals and more. On the precipice of a film with Legendary Entertainment, Mob Entertainment’s “Poppy Playtime” franchise had lots of licensing announcements at Licensing Expo 2025. Funko, McFarlane Toys and more have inked deals to be licensees for the horror IP.
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1 month ago | 
licenseglobal.com | McKenna Morgan |Amanda Cioletti
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1 month ago | 
licenseglobal.com | McKenna Morgan |Alex Markovich
Vendors can use your data to provide services. Declining a vendor can stop them from using the data you shared. Exponential Interactive, Inc d/b/a VDX.tvCookie duration: 90 (days). Data collected and processed: IP addresses, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choicesmoreCookie duration resets each session. View details | Storage details | Privacy policyConsentRoq.ad GmbHCookie duration: 365 (days).
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1 month ago | 
licenseglobal.com | McKenna Morgan |Gianna Rosenbach
Calm is a meditation and sleep story app focused on making people happier, less stressed and balanced throughout their day. At Licensing Expo, first-time exhibitor Calm showed off the licensed products it has created and spoke with License Global about what product categories it’s planning for next. As mental health stigma changes, Joe Lawson, head, licensing, Calm, hopes to change the licensing industry and provide consumers with the app’s benefits through multiple touchpoints.
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1 month ago | 
licenseglobal.com | McKenna Morgan
VIZ Media, the masterminds behind One Punch Man, Dan Dan Dan and more, engage with a global audience of anime fans; a genre of entertainment that is becoming increasingly popular in the U.S. License Global caught up with Laura Takaragawa to learn more about how VIZ Media navigates the licensing industry as an anime giant. Watch the full interview for the latest in licensing with License Global. About the AuthorContent Editor, License GlobalMcKenna Morgan is Content Editor for License Global.
