McKenna Morgan

6 days ago | licenseglobal.com | McKenna Morgan

License Global chats with spirits company The Botanist about its first licensed collaboration, and what they plan to do next in the licensed consumer product space. The Botanist x Prince Pickleball collection.The BotanistThe Botanist, The Official Gin of Pickleball, and Prince, a global racquet sports and lifestyle brand, have joined forces to elevate pickleball games both on and off the court.

1 week ago | licenseglobal.com | McKenna Morgan

Established Incorporated, a global brand licensing company, is entering the premium lifestyle market through a joint venture with ACI Licensing to acquire stakes in four women’s lifestyle brands: Badgley Mischka, C&C California, Kay Unger and RACHEL Rachel Roy. Under the agreement, Established will hold a 51% controlling interest in the venture, while ACI Licensing retains 49%. ACI will continue overseeing day-to-day operations and managing relationships with manufacturers and retailers.

1 week ago | licenseglobal.com | Ben Roberts |McKenna Morgan

Licensed consumer products on display at Brand Licensing EuropeLicense GlobalThe world’s leading brand licensing agencies are driving the global market for collaboration, partnership and brand extension. License Global’s Top Global Licensing Agents whitepaper explores what the top agents are doing to stay ahead of the latest trends. Click here to download the whitepaper. Ai and Data-Driven Decision-MakingAI is transforming brand licensing, making data-driven strategies essential for success.

2 weeks ago | licenseglobal.com | McKenna Morgan

POP MART, the global designer toy and entertainment brand, has announced two moves in the company: the grand opening of a new store in Westfield Culver City and a celebration through a food collaboration with the city’s Monty’s Good Burger. This marks POP MART’s eighth store in the SoCal region, along with a new store in the Northridge Fashion Center on the horizon. The Westfield Culver City store officially opened its doors on March 21 and held a grand opening ceremony on March 29.

2 weeks ago | licenseglobal.com | McKenna Morgan

Soft Play, a PlayPower brand, is a creator of unique play experiences. They are often contracted to create location-based entertainment spaces using licensed characters installed at play places, retail activations and more. They recently created structures that are part of the CoComelon Playdate store at the Mall of America.