McKenna Morgan

Los Angeles, United States

Content Editor at License Global

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Articles

How Gunnar Optiks’s Licensing Strategy Contributes to Video Game Culture

1 week ago | licenseglobal.com | McKenna Morgan

Gunnar GlassesGunnar OptiksVideo games continue to be a massive market in licensing. From “A Minecraft Movie” and “The Last of Us” breaking box office and viewership records, respectively, to games like “Grand Theft Auto VI” making headlines before the game is even released, the vertical is an important one for the licensing industry to keep an eye on. One licensee that takes gaming culture seriously and has been releasing multiple collaborative efforts as a result is eyewear brand Gunnar Optiks.
What Does The Success of ‘A Minecraft Movie’ Mean for the Licensing Industry?

3 weeks ago | licenseglobal.com | McKenna Morgan

'A Minecraft Movie' Oreo CampaignWhen “A Minecraft Movie” was announced, significant box office success was expected from the “Minecraft” licensing team. The IP already had staggering value prior to a film release: “Minecraft” is the best-selling video game of all time, selling more than 300 million copies worldwide and boasting nearly 170 million monthly players.
The Botanist on Its First Licensed Collab

3 weeks ago | licenseglobal.com | McKenna Morgan

License Global chats with spirits company The Botanist about its first licensed collaboration, and what they plan to do next in the licensed consumer product space. The Botanist x Prince Pickleball collection.The BotanistThe Botanist, The Official Gin of Pickleball, and Prince, a global racquet sports and lifestyle brand, have joined forces to elevate pickleball games both on and off the court.
Established, ACI Licensing Form Joint Venture to Acquire Four Women’s Lifestyle Brands

1 month ago | licenseglobal.com | McKenna Morgan

Established Incorporated, a global brand licensing company, is entering the premium lifestyle market through a joint venture with ACI Licensing to acquire stakes in four women’s lifestyle brands: Badgley Mischka, C&C California, Kay Unger and RACHEL Rachel Roy. Under the agreement, Established will hold a 51% controlling interest in the venture, while ACI Licensing retains 49%. ACI will continue overseeing day-to-day operations and managing relationships with manufacturers and retailers.
Six Strategies Being Adopted by the World’s Leading Brand Licensing Agents

1 month ago | licenseglobal.com | Ben Roberts |McKenna Morgan

Licensed consumer products on display at Brand Licensing EuropeLicense GlobalThe world’s leading brand licensing agencies are driving the global market for collaboration, partnership and brand extension. License Global’s Top Global Licensing Agents whitepaper explores what the top agents are doing to stay ahead of the latest trends. Click here to download the whitepaper. Ai and Data-Driven Decision-MakingAI is transforming brand licensing, making data-driven strategies essential for success.
POP MART Reflects on Monty’s Collab, Los Angeles Store Opening

1 month ago | licenseglobal.com | McKenna Morgan

POP MART, the global designer toy and entertainment brand, has announced two moves in the company: the grand opening of a new store in Westfield Culver City and a celebration through a food collaboration with the city’s Monty’s Good Burger. This marks POP MART’s eighth store in the SoCal region, along with a new store in the Northridge Fashion Center on the horizon. The Westfield Culver City store officially opened its doors on March 21 and held a grand opening ceremony on March 29.
Soft Play’s Power in Location-Based Experiences

1 month ago | licenseglobal.com | McKenna Morgan

Soft Play, a PlayPower brand, is a creator of unique play experiences. They are often contracted to create location-based entertainment spaces using licensed characters installed at play places, retail activations and more. They recently created structures that are part of the CoComelon Playdate store at the Mall of America.
Hape Toys and The Met: A Closer Look

1 month ago | licenseglobal.com | McKenna Morgan

License Global investigates the upcoming Hape Toys and The Met collab with Josh Romm, head, global licensing and partnerships, The Metropolitan Museum of Art. In February, License Global reported that The Metropolitan Museum of Art (The Met) and Hape Toys worked on a collaboration: art-inspired infant and toddler toys, which are expected to be unveiled in late 2025.
Anime's Viz-sionary

2 months ago | licenseglobal.com | McKenna Morgan

Limited-Edition “Bleach” x ASICS Footwear CollectionVIZ MediaAnime started as a popular form of entertainment in Japan and has become a global phenomenon. Anime’s impact on popular culture cannot be understated, and passion from fans worldwide underscores this. VIZ Media is at the forefront of the anime conversation. With manga (graphic novel) series and shows lasting more than 20 years (with spin-off series, too), VIZ properties are in the minds and the hearts of anime fans everywhere.
Natural Products West 2025 Trends

2 months ago | licenseglobal.com | McKenna Morgan

Natural Products Expo WestMcKenna Morgan, License GlobalLicense Global attended this year’s Natural Products West, taking place March 4-7 in Anaheim, Calif. The event highlights the most influential brands in the food business, and License Global has been on-site at the event to learn more about the biggest food and beverage trends affecting the licensed consumer products space. Here’s a roundup of some of the most influential trends found at the biggest food & beverage event of the year.