McKenna Morgan's profile photo

McKenna Morgan

Los Angeles, United States

Content Editor at License Global

Articles

  • 3 days ago | licenseglobal.com | McKenna Morgan

    License Global is taken through the NFL’s product building process – from inking a licensing deal to how the Rookie Premiere sets licensees up for continued success. NFLPA Rookie Premiere Jersey Reveal FanaticsIn 2024, the National Football League, the U.S.-based company responsible for popularizing American football, raked in $23 billion in revenue, according to Sports Business Journal. This money comes from media, sponsorship and – you guessed it – licensing and merchandising deals.

  • 4 days ago | licenseglobal.com | McKenna Morgan

    e.l.f. Beauty x Liquid Deathe.l.f. BeautyLiquid Death originally went viral for its macabre take on a food and beverage necessity: water. Since then, they’ve branched out into licensed collaborations, building a lifestyle around its brand. License Global chatted with Misha Brunelli, vice president, merchandise, Liquid Death to learn more about how the brand has made its name in the licensing business.

  • 5 days ago | licenseglobal.com | McKenna Morgan |Ben Roberts

    The licensing industry has a new helper in Licensing Unlocked. License Global learns more about the tool’s impact at Licensing Expo. Licensing Unlocked, a new product by the Global Licensing Group, aims to help people learn about the complicated parts of the licensing industry. From novices to those who need help onboarding, Licensing Unlocked promises to expand the licensing knowledge of the industry and help professionals grow.

  • 5 days ago | licenseglobal.com | McKenna Morgan

    At Licensing Expo 2025, Ezra Ashkenazi, chief executive officer, Cool Brands, and his team had many brands to showcase. Four of those brands include celebrity partnerships like Xtreme Weather Tough, AirJump, Survivor Tough and A Star is Born. The company came to the show in hopes of extending these brands and their celebrity co-founders/ambassadors to the wider market.

  • 5 days ago | licenseglobal.com | McKenna Morgan

    Rebellion Booth at Licensing ExpoLicense GlobalRebellion is a company with more than 30 years in the gaming space. From “2000 AD” to “Atomfall” and “Sniper Elite,” Rebellion boasts multiple popular properties that have made the company a standout in the licensing industry. License Global caught up with Kiran Bajwa, senior licensing manager, Rebellion, after it exhibited at Licensing Expo 2025 to learn more about how the company approaches its licensing strategy.

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