License Global

License Global magazine, created by the Global Licensing Group at Informa, stands out as the top source for news in the brand licensing sector. It offers award-winning articles covering news, trends, insights, and special reports related to the global consumer products and retail industry. With its print version, website, daily e-newsletter, and event publications, License Global connects with over 150,000 executives and professionals across key markets. Additionally, it is the official publication for major trade events in the industry, such as Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, and the Licensing Leadership Summit.

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Bits + Pixels Agency to Represent CD PROJEKT RED

2 days ago | licenseglobal.com | Ben Roberts

"The Witcher" CD PROJEKT RED CD PROJEKT RED has appointed Bits + Pixels Agency to manage brand collaborations for gaming IPs "The Witcher," "Cyberpunk 2077" and "Cyberpunk: Edgerunners." “‘The Witcher’ and ‘Cyberpunk 2077’ are two exceptional universes rooted in very distinctive fantasy and sci-fi settings, the former of which richly delves into medievalism and the latter into the fascinating futuristic and dystopian streets of Night City,” says Sandra Arcan, co-founder, director, Bits and...
France Licensing Day Returns to Paris in July

2 weeks ago | licenseglobal.com | Ian Hart

Ian Hart, Senior Digital Editor U.K. & EMEAJune 16, 2025Cité Internationale Universitaire de Paris in Paris, FranceLicense GlobalFrance Licensing Day & Licensing International Awards is set to take place in Paris on July 1, bringing together licensing players in France for a day of meetings and networking and an evening of celebrations. It will be combined with an evening drinks reception and a look back, rewarding the successes of 2024, with the Licensing International France Awards.
IO Interactive Drops James Bond Video Game Title and Trailer

3 weeks ago | licenseglobal.com | Ian Hart

Ian Hart, Senior Digital Editor U.K. & EMEAJune 5, 2025"007 First Light" announcementPlayStationIO Interactive, the Danish video game studio behind the “Hitman” series, has unveiled “007 First Light,” the first major James Bond game in more than 10 years. The first trailer for the upcoming action-adventure, officially licensed by Amazon MGM Studios, Metro-Goldwyn-Mayer and Eon Productions, dropped this week and tells an original James Bond origin story, not based on any specific film.
How the NFLPA Builds Products

3 weeks ago | licenseglobal.com | McKenna Morgan

License Global is taken through the NFL’s product building process – from inking a licensing deal to how the Rookie Premiere sets licensees up for continued success. NFLPA Rookie Premiere Jersey Reveal FanaticsIn 2024, the National Football League, the U.S.-based company responsible for popularizing American football, raked in $23 billion in revenue, according to Sports Business Journal. This money comes from media, sponsorship and – you guessed it – licensing and merchandising deals.
Liquid Death Shares Strategy for ‘Unhinged’ Products That Sell

3 weeks ago | licenseglobal.com | McKenna Morgan

e.l.f. Beauty x Liquid Deathe.l.f. BeautyLiquid Death originally went viral for its macabre take on a food and beverage necessity: water. Since then, they’ve branched out into licensed collaborations, building a lifestyle around its brand. License Global chatted with Misha Brunelli, vice president, merchandise, Liquid Death to learn more about how the brand has made its name in the licensing business.
How Licensing Unlocked Has Transformed the Industry

3 weeks ago | licenseglobal.com | McKenna Morgan |Ben Roberts

The licensing industry has a new helper in Licensing Unlocked. License Global learns more about the tool’s impact at Licensing Expo. Licensing Unlocked, a new product by the Global Licensing Group, aims to help people learn about the complicated parts of the licensing industry. From novices to those who need help onboarding, Licensing Unlocked promises to expand the licensing knowledge of the industry and help professionals grow.
Vanessa Hudgens and Cool Brands on Celebrity Ambassadorships

3 weeks ago | licenseglobal.com | McKenna Morgan

At Licensing Expo 2025, Ezra Ashkenazi, chief executive officer, Cool Brands, and his team had many brands to showcase. Four of those brands include celebrity partnerships like Xtreme Weather Tough, AirJump, Survivor Tough and A Star is Born. The company came to the show in hopes of extending these brands and their celebrity co-founders/ambassadors to the wider market.
Rebellion Carves Consumer Products Path with Hits Like ‘Atomfall’

3 weeks ago | licenseglobal.com | McKenna Morgan

Rebellion Booth at Licensing ExpoLicense GlobalRebellion is a company with more than 30 years in the gaming space. From “2000 AD” to “Atomfall” and “Sniper Elite,” Rebellion boasts multiple popular properties that have made the company a standout in the licensing industry. License Global caught up with Kiran Bajwa, senior licensing manager, Rebellion, after it exhibited at Licensing Expo 2025 to learn more about how the company approaches its licensing strategy.
‘Squid Game: The Experience’ Opens at Immerse LDN

3 weeks ago | licenseglobal.com

Opening in the U.K. capital after successful runs in New York, Sydney, Seoul, and Madrid, “Squid Game: The Experience” is presented by Netflix in collaboration with The Luna Entertainment Group and LETSGO.
Mob Entertainment’s Secret to ‘Poppy Playtime’ Success

3 weeks ago | licenseglobal.com | McKenna Morgan |Alex Markovich

Company behind horror video game franchise talks new characters, licensing deals and more. On the precipice of a film with Legendary Entertainment, Mob Entertainment’s “Poppy Playtime” franchise had lots of licensing announcements at Licensing Expo 2025. Funko, McFarlane Toys and more have inked deals to be licensees for the horror IP.