License Global

License Global magazine, created by the Global Licensing Group at Informa, stands out as the top source for news in the brand licensing sector. It offers award-winning articles covering news, trends, insights, and special reports related to the global consumer products and retail industry. With its print version, website, daily e-newsletter, and event publications, License Global connects with over 150,000 executives and professionals across key markets. Additionally, it is the official publication for major trade events in the industry, such as Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, and the Licensing Leadership Summit.

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English

Magazine

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#294562

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Articles

The Botanist on Its First Licensed Collab

6 days ago | licenseglobal.com | McKenna Morgan

License Global chats with spirits company The Botanist about its first licensed collaboration, and what they plan to do next in the licensed consumer product space. The Botanist x Prince Pickleball collection.The BotanistThe Botanist, The Official Gin of Pickleball, and Prince, a global racquet sports and lifestyle brand, have joined forces to elevate pickleball games both on and off the court.
Established, ACI Licensing Form Joint Venture to Acquire Four Women’s Lifestyle Brands

1 week ago | licenseglobal.com | McKenna Morgan

Established Incorporated, a global brand licensing company, is entering the premium lifestyle market through a joint venture with ACI Licensing to acquire stakes in four women’s lifestyle brands: Badgley Mischka, C&C California, Kay Unger and RACHEL Rachel Roy. Under the agreement, Established will hold a 51% controlling interest in the venture, while ACI Licensing retains 49%. ACI will continue overseeing day-to-day operations and managing relationships with manufacturers and retailers.
Delivering Good on How Your Brand Can Make a Difference

1 week ago | licenseglobal.com | Gianna Rosenbach

As the official charity partner of Licensing Expo, Delivering Good is helping exhibitors turn leftover merchandise into lasting impact. From distributing apparel and toys to Las Vegas-based nonprofits to providing critical support for families affected by the California wildfires, the national nonprofit returns as Licensing Expo’s charity partner this year to help connect the licensing industry with communities in need.
How Licensing is Navigating Trump’s 145% China Duties

1 week ago | licenseglobal.com | Steven Ekstract

Here we go again. In a move that feels ripped from the 2018 playbook – but with the volume turned up to 11– President Donald Trump has reignited the U.S.-China trade war, sending tremors across global supply chains and putting the licensing industry once again in the crosshairs. On April 9, Trump announced a sweeping 145% tariff on all Chinese imports, a dramatic escalation that excludes China from a 90-day tariff pause extended to other trade partners.
Six Strategies Being Adopted by the World’s Leading Brand Licensing Agents

1 week ago | licenseglobal.com | Ben Roberts |McKenna Morgan

Licensed consumer products on display at Brand Licensing EuropeLicense GlobalThe world’s leading brand licensing agencies are driving the global market for collaboration, partnership and brand extension. License Global’s Top Global Licensing Agents whitepaper explores what the top agents are doing to stay ahead of the latest trends. Click here to download the whitepaper. Ai and Data-Driven Decision-MakingAI is transforming brand licensing, making data-driven strategies essential for success.
Using Licensing as a Tool for Driving Change

1 week ago | licenseglobal.com | Gianna Rosenbach

When Hurricane Katrina devastated New Orleans in 2005, Simone Bruni lost her home but found her calling. Frustrated by not being taken seriously as a woman navigating post-storm repairs, Bruni took matters into her own hands. With no construction experience, she launched Demo Diva, a demolition company born out of necessity and driven by a mission to help her neighbors rebuild. What began as a grassroots effort quickly evolved into something far bigger.
POP MART Reflects on Monty’s Collab, Los Angeles Store Opening

2 weeks ago | licenseglobal.com | McKenna Morgan

POP MART, the global designer toy and entertainment brand, has announced two moves in the company: the grand opening of a new store in Westfield Culver City and a celebration through a food collaboration with the city’s Monty’s Good Burger. This marks POP MART’s eighth store in the SoCal region, along with a new store in the Northridge Fashion Center on the horizon. The Westfield Culver City store officially opened its doors on March 21 and held a grand opening ceremony on March 29.
How Licensing Builds Brand Value in a Digital-First World

2 weeks ago | licenseglobal.com | Gianna Rosenbach

As global markets face increasing pressure from inflation and tariffs to shifting supply chains and digital consumption redefining brand engagement, companies are rethinking how to scale globally while staying culturally relevant. Licensing has emerged as a critical strategy for maintaining relevance, generating revenue and building resilience.
Soft Play’s Power in Location-Based Experiences

2 weeks ago | licenseglobal.com | McKenna Morgan

Soft Play, a PlayPower brand, is a creator of unique play experiences. They are often contracted to create location-based entertainment spaces using licensed characters installed at play places, retail activations and more. They recently created structures that are part of the CoComelon Playdate store at the Mall of America.
Content is King to Unlock the Power of Licensing

3 weeks ago | licenseglobal.com | Ian Hart

Ian Hart, Senior Digital Editor U.K. & EMEAApril 3, 2025Licensing for Retail 2025, Smita Sawhney, Paramount, delivering the day's keynote session.License GlobalLicensing for Retail Day returned to London on April 3, welcoming delegates from the licensing world to showcase the potential of brand extension to retailers looking to take their licensing programs to the next level.