Benjamin Pilz

Jul 20, 2023 | inma.org | Lewis Boulton |Mark Challinor |Benjamin Pilz |Abhishek Dadoo

For a column called Print Innovations, you’d be forgiven for thinking collaborations between brands don’t necessarily fit in the bill. For years, amusing and surprising campaigns between brands have been clever ways to deliver products to new audiences and breathe a new life into brands looking to do something a bit different.

Jun 26, 2023 | inma.org | Mark Challinor |Christian Scher.. |Benjamin Pilz |Abhishek Dadoo

Greetings from London as usual. In this newsletter, I want to highlight two really important aspects of the advertising business which we as publishers need to fully grasp when dealing with our advertisers and agencies. The first is the issue of ad placement and why it’s important. Then I want to cover a crucial factor which emerged out of the recent, annual advertising creativity event in the South of France, The Cannes Lions Festival.