Articles

  • Jan 17, 2025 | learn.g2.com | Godard Abel

    Everyone’s talking about the AI race, but how do you actually win it? At G2 Reach, a panel of industry leaders shared their thoughts on how to get ahead.

  • Nov 18, 2024 | learn.g2.com | Godard Abel

    Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get to spend time with G2 employees, partners, customers, and other SaaS leaders and entrepreneurs. My travels brought me to Dublin for SaaStock , a four-day event with over 4,500 attendees consisting of SaaS founders, operators, and investors.

  • Nov 7, 2024 | learn.g2.com | Godard Abel |Palmer Houchins

    As a business powered by customer voice, we embrace any opportunity to capture feedback from our customers. This includes meetings with our Executive Advisory Board (EAB) – a group of visionary go-to-market leaders from G2 customers that provides strategic input to help shape G2’s future. Recently, I joined other G2 leaders for an off-site strategy session with our EAB members.

  • Aug 27, 2024 | company.g2.com | Shaun Bishop |Chris Voce |Godard Abel

    G2 is the place you go for software. But it’s also the place you go for software insights. With over 180,000 product and services profiles, 2.7 million verified user reviews, and 90 million annual visitors, G2 offers an unmatched depth and breadth of data on the world of B2B software. And it’s all rooted in authentic customer voice and real buying behavior. With this data, we’re able to provide unique insight into the indicators that define what’s happening across the software landscape right now.

  • Aug 7, 2024 | learn.g2.com | Sidharth Yadav |Godard Abel |Devin Pickell |George Brontén

    AI can make you sound like everyone else. Yes, you can flaunt your uniqueness, burst with fresh ideas, and integrate every shiny new tech toy. But one broad stroke of AI, like autotune in music, can dissolve your brand's identity faster than you can say "algorithm."So, what can set you apart? “Stories,” declares Leandro Perez, Chief Marketing Officer for Salesforce in the Asia-Pacific. It's a simple answer to a complex problem, but one that carries the weight of his 20 years of experience.

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