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1 week ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 17, 2025: Calling it “an official rebirth,’ Coca-Cola is seeking to give new life to its BodyArmor sports drink brand with new packaging, new logo and a multi-media campaign with a new manta, "Choose Better.”Initial marketing features such BodyArmor spokespersons as Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb (pictured).
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1 week ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 15, 2025: Ace Hardware marketing says it’s the “place with the helpful hardware folks.”Now, it’s also the place that is an official partner with MLB.
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1 week ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 11, 2025: The Professional Women’s Hockey League, now in its second season, said its first PWHL Takeover Tour drew “record-breaking crowds, sparked new fan engagement, and expanded the PWHL’s reach beyond its home markets.”The nine neutral-site regular-season games — held from January to March 2025 — attracted a total of 123,601 people.
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2 weeks ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
CBS said Monday's national championship with Florida rallying from 12 points down in the second half to defeat Houston, 65-63, averaged 18.1 million viewers on CBS, up 22% year-over-year and the most-watched title game since 2019, when Virginia beat Texas Tech in overtime. Viewership peaked at 21.1 million during a hectic finish between the Gators and Cougars.
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2 weeks ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 9, 2025: LeBron James has celebrated many firsts in his personal life and sports and business careers, but this is one he likely did not see coming. James is the first “Kenbassador” as part of Mattel’s Barbie division. Mattel said this comes “in advance of the iconic Ken character’s 65th anniversary in 2026, honoring Kenbassadors who are inspiring and contributing to a better world for all.” The Ken doll hit the market in 1961, two years after Barbie was launched at retail.
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2 weeks ago | 
nysportsjournalism.com | Bill Russell |George Floyd Verdict |Barry Janoff
The Esports World Cup Foundation unveiled a record-breaking $70+ million prize pool for the upcoming Esports World Cup 2025, the world's largest eSports event, set to return to Riyadh, Saudi Arabia, from July 7-Aug. 24. With 25 tournaments in 24 games unveiled to date, including four new games — Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT — EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs.
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3 weeks ago | 
nysportsjournalism.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 3, 2025: Describing it as a “venture that reflects my passion for making an impact — not just in tennis, but beyond in business, philanthropy and beyond,” Coco Gauff has decided to leave long-time agency Team8 to form Coco Gauff Enterprises.
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3 weeks ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 3, 2025: Describing it as a “venture that reflects my passion for making an impact — not just in tennis, but beyond in business, philanthropy and beyond,” Coco Gauff has decided to leave long-time agency Team8 to form Coco Gauff Enterprises.
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3 weeks ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffMarch 31, 2025: The NFL has a new hero, signing a multi-year partnership naming Jersey Mike’s as its “official sub sandwich sponsor.”Jersey Mike’s replaces Subway in the category, which had been aligned with the NFL since 2020. Financial terms of the pact were not shared. “Jersey Mike’s shares the league's commitment of giving back to local communities, and to fans and customers alike," Tracie Rodburg, NFL svp-sponsorship, said via the league.
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1 month ago | 
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffMarch 25, 2025: Calling it a “commitment to innovation in athletic performance, fan engagement and youth development,” the NFL has signed a long-term partnership, under which Under Armour becomes an official but non-exclusive footwear and glove partner of the league. The move marks a return to the NFL for Under Armour, which had been an official league partner from 2006-2020. “Click-Clack. We're Back!” Under Armour posted to social media. Financial terms of the pact were not shared.
