Barry Janoff
Executive Editor at NYSportsJournalism.com
Contributing Writer at Yahoo
I am the Executive Editor for the network of sports business and marketing Web sites at http://t.co/YFi408o78b.
Articles
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6 days ago |
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry Janoff April 17, 2025: The WTA Tour said today that its commercial division, WTA Ventures, has appointed global sports, music and entertainment management firm Wasserman as its sales agency of record “to help supercharge its continued growth.” Wasserman’s duties will cover “all partnership tiers, with specific attention dedicated to securing a new Premier Partner for the WTA.” In March 2022, the WTA and medical technology company Hologic jointly unveiled what was called a “landmark...
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1 week ago |
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 17, 2025: Calling it “an official rebirth,’ Coca-Cola is seeking to give new life to its BodyArmor sports drink brand with new packaging, new logo and a multi-media campaign with a new manta, "Choose Better.”Initial marketing features such BodyArmor spokespersons as Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb (pictured).
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1 week ago |
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
By Barry JanoffApril 15, 2025: Ace Hardware marketing says it’s the “place with the helpful hardware folks.”Now, it’s also the place that is an official partner with MLB.
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1 week ago |
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
MLB, Ace Hardware Build Alliance • Social Change Fund United, founded by NBA icons Carmelo Anthony, Dwyane Wade, and Chris Paul, has joined with Stackwell, a fintech platform “committed to expanding financial market access,” and the National Basketball Players Association Foundation (NBPA Foundation)” to drive meaningful economic impact in historically under-resourced communities.” The SCFU Visionary Ventures Program is designed to support small businesses, piloting first in the Los Angeles...
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1 week ago |
nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff
Top Ten Most Valuable NFL Franchises 20241. Dallas Cowboys $10.32B2. Los Angeles Rams $7.79B3. .New York Giants $7.65B4. New England Patriots $7.31B5. San Francisco 49ers $6.86B6. New York Jets $6.8B7. Miami Dolphins $6.76B8. Philadelphia Eagles $6.75B9. Las Vegas Raiders $6.7B10. Washington Commanders $6.3BThe 32 NFL franchises collectively are worth $190 billion (including team-related businesses and real estate held by the owners). Source: SporticoAVERAGE TEAM VALUES1. NFL (32 teams): $5.11B2.
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Milwaukee Bucks F Giannis Antetokounmpo + Denver Nuggets C Nikola Jokić continue to lead Eastern and Western Conferences, respectively, in the third fan returns of NBA All-Star Voting 2025 presented by AT&T for the game Feb. 14 Chase Center, San Francisco. https://t.co/otllHN6kzH
.@Aflac's inaugural Savannah College of Art and Design internship program, Dagger X Aflac, w @DaggerAgency, unveils national TV ad, 'Duck Dunk' Includes appearances by Dawn Staley (South Carolina HC women's bball team) & and Allisha Gray (Atlanta Dream) https://t.co/DnML5sNvRt
.@GSEWorldwide said sports marketing exec Eric Liebler is joining the sports and entertainment marketing and management company to launch a brand consulting, talent procurement and experiential marketing practice area.