Articles

  • 2 days ago | nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff

    By Barry JanoffApril 22, 2025: The Soccer Tournamentn, which features a $1 million, winner-take-all bracket for men and a $1 million, winner-take-all bracket for women, today named the groups for its 48-team men’s event and 16-team women’s event. The men’s and women’s tournaments will feature teams representing 13 countries and 12 European and North American professional teams. Launched as an eight-team tournament in 2024, the women’s field has now doubled in size to 16 teams.

  • 6 days ago | nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff

    By Barry Janoff April 17, 2025: The WTA Tour said today that its commercial division, WTA Ventures, has appointed global sports, music and entertainment management firm Wasserman as its sales agency of record “to help supercharge its continued growth.” Wasserman’s duties will cover “all partnership tiers, with specific attention dedicated to securing a new Premier Partner for the WTA.” In March 2022, the WTA and medical technology company Hologic jointly unveiled what was called a “landmark...

  • 6 days ago | nysportsjournalism.com | Bill Russell |George Floyd Verdict |Barry Janoff

    By Barry Janoff April 17, 2025: The WTA Tour said today that its commercial division, WTA Ventures, has appointed global sports, music and entertainment management firm Wasserman as its sales agency of record “to help supercharge its continued growth.” Wasserman’s duties will cover “all partnership tiers, with specific attention dedicated to securing a new Premier Partner for the WTA.” In March 2022, the WTA and medical technology company Hologic jointly unveiled what was called a “landmark...

  • 1 week ago | nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff

    By Barry JanoffApril 17, 2025: Calling it “an official rebirth,’ Coca-Cola is seeking to give new life to its BodyArmor sports drink brand with new packaging, new logo and a multi-media campaign with a new manta, "Choose Better.”Initial marketing features such BodyArmor spokespersons as Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb (pictured).

  • 1 week ago | nysportsjournalism.squarespace.com | Bill Russell |George Floyd Verdict |Barry Janoff

    By Barry JanoffApril 15, 2025: Ace Hardware marketing says it’s the “place with the helpful hardware folks.”Now, it’s also the place that is an official partner with MLB.

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