Brad Haag

1 month ago | forrester.com | Dipanjan Chatterjee |Rich Saunders |Brad Haag

The US administration is convinced that Apple, one the biggest and most valuable brands in the world, can and should move their manufacturing infrastructure to the U.S. The reality, however, is far murkier. Let’s dissect what puts Apple in a precarious situation and how it might hope to manage through this volatility:Apple is in the spotlight and in a tough spot. Apple is one of the few major tech companies with a significant hardware business, making it much more exposed to the tariff situation.