Dipanjan Chatterjee

Sometimes when you're right at the top, you don't notice the precipice by your feet. Corporations have enjoyed a profit bonanza in the last two years, but according to the Financial Times, US companies will face the biggest decline…https://t.co/MLgSyuXRXt https://t.co/TqrpQKletr

Apple is steady as always but not immune from today's macroeconomic headwinds. I am quoted in Financial Times, courtesy @PatrickMcGee_, on Apple's latest revenue decline: Dipanjan Chatterjee, analyst at Forrester, said these declin…https://t.co/5CSa0eKkzg https://t.co/jgA1FhaudL

I've always been a bit mystified by #greedflation. In microeconomics 101, you learn about consumer surplus – the joy of getting something at a price less than the most you were willing to pay for it. Companies would like to transfe…https://t.co/j4rPMzBmty https://t.co/wcc0iCfWqN

They called Norval Hawkins the greatest salesman in the world. He successfully led Ford Motor Company's sales division in the 1910s and earned the moniker of "million-dollar-a-year" man from Henry Ford (a million went a long way back then). Hawkins explai…https://t.co/qqHnyYBlkl

It's been ages since I was an international student in college on a pastoral campus nestled in the hills of Western Mass. I remember how tough job hunting was before graduation – the tech boom was years away, and only a handful of the most selective inves…https://t.co/BYPfIeooIZ

You've heard about the Bud Light brouhaha involving transgender influencer Dylan Mulvaney and Kid Rock gunning down packs of Bud Light in protest. But you may not realize that Anheuser-Busch InBev is a generous donor to various Rep…https://t.co/3sIX6H9930 https://t.co/bgaJzzodWF

What does a highly-differentiated, much-beloved brand that's bursting with brand equity have to do with a commoditized category of indistinguishable brands treading water? It's a match made in heaven. And also a lesson in how you c…https://t.co/04Bcks8Lqm https://t.co/L6dQ4DW4AN

We all seemed to have soured on the #metaverse and #web3 and suchlike now that shinier new things have come along, but a good #digitalexperience strategy is like managing a portfolio of initiatives you take out options on and exercise if/when the time is…https://t.co/uENS2lWWs7

This is an excellent story about Shake Shack carefully managing growth by opening up new ways for customers to experience the brand without compromising the equities that differentiate it. Thanks, Olivia Morley, for including my perspective. https://t.co/JJq6R7XvQR

How did consumer spending look like in 2022 versus the prior pandemic years? How's 2023 shaping up? Are consumers still anxious? How is that affecting their spending, and in what categories? And what does this all mean to companies trying to figure out th…https://t.co/Dx7fQ7nQft

With family flung across three continents and afflicted by insatiable wanderlust, I plan much travel. Last weekend, I discovered an #openai-based virtual travel assistant, and what's cool about it isn't just that it's pretty smart (I'd figured that would…https://t.co/UYGExaP25u

Ah, the metaverse. The myth-averse. The meh-taverse. We couldn't stop talking about you. Until we met Chat GPT. And then you were yesterday's news. History has this awful habit of repetition. Not long ago, we were drooling over voice assistants. That was…https://t.co/Vbx5oax630

You're no doubt aware of the #tiktok brouhaha. You also probably know that #tiktok has captured the imagination of younger consumers much more so than that of older generations. But, among this younger group, how does #tiktok compare with other platforms,…https://t.co/GsazLQsIgf

There is no dearth of brand frameworks. Most are speculative ideas mapped out on whiteboards – many good, others terrible. When I first got to Forrester years ago, my primary mission was to build an econometric brand model that relied on evidence and anal…https://t.co/N5wiPMOYC9

Always so refreshing to read a brand point of view based on solid data and analysis. I have had a chance to look at Lippincott's brand aperture model, and I've used nuggets from it for several of my Forrester reports. This is definitely worth a read. Plu…https://t.co/ET3FmwQnx0

Good marketers know that brand promise matters. Better marketers (and everyone else in the org) know that making good on the promise matters way more. Of the 40,000 consumers we asked, less than half felt that brands deliver on their promise. This may see…https://t.co/nYokn1K5Uu

How Apple saved Delta Air Lines' ass (a.k.a. if you check bags and don't have an AirTag, what are you waiting for?): A CX story. My son flew home for Easter from his university in England and, after the usual travel disruptions, landed in Cincinnati wit…https://t.co/AaMIbu5L7T