Brian Ring's profile photo

Brian Ring

Burlingame, California

Contributor at Freelance

Streaming Tech & TV Product Strategy | #Streaming #News #Sports #FAST #CTV | Dad & Husband | Amagi, Ericsson, Cisco | Builder

Articles

  • 3 days ago | streamtvinsider.com | Brian Ring

    Antenna Data is a funny company. Their data is taken from a population of consumers that have opted-in to provide their personal purchasing behavior to a financial app. That’s not a representative sample. To be sure, I understand why consumers would want to trade their privacy for such services because I’ve seen many compelling RocketMoney ads preaching the proposition. RocketMoney puts the Easy Button to shame.

  • 1 month ago | streamingmedia.com | Brian Ring

    Seven years back I suggested that streaming would disrupt and reshape the business model of TV along genre-specific lines. Sports, News, and Entertainment would have to evolve differently as time marched on. I introduced the idea at across-genre panel curated for NABand tried to promote the awkward buzzword “genre-fication,” which I also wrote about in 2022. This past quarter saw DIRECTVmake not one but two massive changes to their bundles which now they describe as genre-based.

  • Oct 29, 2024 | streamtvinsider.com | Brian Ring

    Time moves fast, doesn’t it? So I’ve decided to get more disciplined about an exercise I’ve done periodically in the past. Each quarter, I make a list of all the significant media & streaming stories from the previous quarter that made it to the Wall Street Journal. Then I narrow down that long list of headlines to just five that illustrate key trends that are going to shape the evolving TV ecosystem.

  • Sep 19, 2024 | streamingmedia.com | Brian Ring

    1. One Simple Trick to Boost Ad Fill Right NowI’m not saying SSAI is dead. But it took a big hit at IBC 2024. There’s a new sheriff in town and it’s called SGAI. Server-Guided Ad Insertion, which cleverly rhymes with “server-sided,” is a fun new acronym for us but quite confusing to me. My proposal? Hybrid Ad Insertion, which—well, now you probably have a sense of it. Don’t let the flubbed acronym distract you.

  • Sep 19, 2024 | streamingmedia.com | Steve Nathans-Kelly |Brian Ring |Adrian Pennington

    ICYMI: here is a complete collection of Streaming Media’s IBC 2024 coverage. With exhibitors, speakers, and visitors from more than 170 nations, this year’s event was an in-depth cornucopia of all the latest streaming, broadcasting, media, and entertainment hot topics, including AI, 5G, live sports, content creation, and much more.

Contact details

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers
2K
Tweets
11K
DMs Open
No
#FutureOfTV.Live 📺
#FutureOfTV.Live 📺 @brianlring
15 Apr 25

This is a link to a single poll question: Which 3 of these top 16 storylines in #streaming #media & #TV are the MOST IMPORTANT signals we have about the #FutureOfTV? Vote, then sign-up at https://t.co/oLxx4NfZZu https://t.co/K3QiY1HH3Y

#FutureOfTV.Live 📺
#FutureOfTV.Live 📺 @brianlring
14 Apr 25

I joined twitter 14 years ago. I pretty much quit after musk took over. I know I've got a bunch of friends here but I'm not sure if they've also quit or moved elsewhere. Are you someone that knows me personally or used to appreciate / like the content I'd share here? If so, https://t.co/KKEQJskgfE

#FutureOfTV.Live 📺
#FutureOfTV.Live 📺 @brianlring
4 Mar 25

There are two times in my life that I can remember being hit hard emotionally by a ticker. First was in the MGM casino, outside the venue where Mike Tyson & Evander Holyfield fought. I can still see the words crossing the ticker Tyson bites ear of Holyfield. Tonight was the