Brian Ring
Contributor at Freelance
Streaming Tech & TV Product Strategy | #Streaming #News #Sports #FAST #CTV | Dad & Husband | Amagi, Ericsson, Cisco | Builder
Articles
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3 days ago |
streamtvinsider.com | Brian Ring
Antenna Data is a funny company. Their data is taken from a population of consumers that have opted-in to provide their personal purchasing behavior to a financial app. That’s not a representative sample. To be sure, I understand why consumers would want to trade their privacy for such services because I’ve seen many compelling RocketMoney ads preaching the proposition. RocketMoney puts the Easy Button to shame.
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1 month ago |
streamingmedia.com | Brian Ring
Seven years back I suggested that streaming would disrupt and reshape the business model of TV along genre-specific lines. Sports, News, and Entertainment would have to evolve differently as time marched on. I introduced the idea at across-genre panel curated for NABand tried to promote the awkward buzzword “genre-fication,” which I also wrote about in 2022. This past quarter saw DIRECTVmake not one but two massive changes to their bundles which now they describe as genre-based.
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Oct 29, 2024 |
streamtvinsider.com | Brian Ring
Time moves fast, doesn’t it? So I’ve decided to get more disciplined about an exercise I’ve done periodically in the past. Each quarter, I make a list of all the significant media & streaming stories from the previous quarter that made it to the Wall Street Journal. Then I narrow down that long list of headlines to just five that illustrate key trends that are going to shape the evolving TV ecosystem.
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Sep 19, 2024 |
streamingmedia.com | Brian Ring
1. One Simple Trick to Boost Ad Fill Right NowI’m not saying SSAI is dead. But it took a big hit at IBC 2024. There’s a new sheriff in town and it’s called SGAI. Server-Guided Ad Insertion, which cleverly rhymes with “server-sided,” is a fun new acronym for us but quite confusing to me. My proposal? Hybrid Ad Insertion, which—well, now you probably have a sense of it. Don’t let the flubbed acronym distract you.
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Sep 19, 2024 |
streamingmedia.com | Steve Nathans-Kelly |Brian Ring |Adrian Pennington
ICYMI: here is a complete collection of Streaming Media’s IBC 2024 coverage. With exhibitors, speakers, and visitors from more than 170 nations, this year’s event was an in-depth cornucopia of all the latest streaming, broadcasting, media, and entertainment hot topics, including AI, 5G, live sports, content creation, and much more.
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This is a link to a single poll question: Which 3 of these top 16 storylines in #streaming #media & #TV are the MOST IMPORTANT signals we have about the #FutureOfTV? Vote, then sign-up at https://t.co/oLxx4NfZZu https://t.co/K3QiY1HH3Y
I joined twitter 14 years ago. I pretty much quit after musk took over. I know I've got a bunch of friends here but I'm not sure if they've also quit or moved elsewhere. Are you someone that knows me personally or used to appreciate / like the content I'd share here? If so, https://t.co/KKEQJskgfE
There are two times in my life that I can remember being hit hard emotionally by a ticker. First was in the MGM casino, outside the venue where Mike Tyson & Evander Holyfield fought. I can still see the words crossing the ticker Tyson bites ear of Holyfield. Tonight was the
