Brittany Viola

Aug 22, 2024 | forrester.com | Frederic Giron |Sam Higgins |Ashutosh Sharma |Brittany Viola

As CIOs gear up for 2025, the landscape is more uncertain than ever. While inflation has eased in many parts of the world, APAC’s unique economic dynamics—ranging from commodity price exposure to varying fiscal policies—will keep inflation higher compared to the U.S. or Europe.

Aug 19, 2024 | forrester.com | Charles Betz |Tracy Woo |Brittany Viola

As leader of Forrester’s global Enterprise Architecture Awards, it’s an annual honor and privilege for me to review leading enterprise architecture (EA) practices from around the world and learn from them. In my home region of the Americas, I am additionally honored to announce the winner and runners-up. The quality of submissions this year was very good, and the runners-up in particular were very close in their scoring, but one clear winner emerged.

Aug 19, 2024 | forrester.com | Mo Allibhai |Brittany Viola

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed:Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms. Type GTM into Google search and all the top sponsors are prior ABM vendors. You can also witness this on many of their websites, social posts, advertising and event presence.

Aug 13, 2024 | forrester.com | Brittany Viola |Naomi Marr |Karen Tran

Given the new normal of limited resources and economic uncertainty and the concurrent imperative to swiftly adopt the newest technologies, B2B organizations face incredible pressure to deliver results. Portfolio marketing and product management leaders must collaboratively align to accelerate delivery of the best customer outcomes and business results.