Mo Allibhai

Nov 29, 2024 | forrester.com | Maxie Schmidt |Julie Mohr |Mo Allibhai |Maxie Schmidt-Subramanian

As Q4 nears its end, companies reflect on their achievements and prepare strategies for the coming year. This reflection is critical, as Forrester’s CX Index 2024 shows: CX Index scores have dipped across the board. In this context, I urge you to remind everyone in your organization: “CX is not a project.” Projects end, but placing customers at the center of your business’ strategy, operations and leadership requires continuous commitment.

Nov 26, 2024 | forrester.com | Mo Allibhai

It’s been a busy news week on the adtech front. The U.S. Department of Justice announced it is requesting Google to divest of the Chrome browser, as the outcome of the monopoly trial the search giant lost earlier this year. This news nearly drowned out other adtech moves from some of Google’s most significant competitors – The Trade Desk and Mediaocean.

Nov 4, 2024 | forrester.com | Nikhil Lai |Xiaofeng Wang |Mo Allibhai

Much is spent on advertising every holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce. Why is compelling creative so rare?  For too long, creative has been caught between two cultures: one of creative directors honing storytelling apart from media buying, and another of performance marketers trying to make creative more measurable.

Nov 1, 2024 | forrester.com | Mo Allibhai |Kelsey Chickering

I am excited to announce the Forrester Wave: Sell-side platforms, Q4 2024. This is the first Forrester Wave of the SSP category since 2014, and a great deal has changed in those 10 years. In 2014, ad exchanges and SSPs converged, but mobile and video advertising remained siloed from display advertising — programmatic’s bread and butter.

Nov 1, 2024 | forrester.com | Maxie Schmidt |Mo Allibhai |Paul Miller |Maxie Schmidt-Subramanian

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success. But a few years ago, the company’s European division decided it was time to double down on CX as a strategic imperative because it saw an opportunity to differentiate with CX — especially in B2B, and it aspired to become a long-term, trusted digital transformation partner to its customers. The results have been impressive.