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1 week ago | 
forrester.com | Noel Yuhanna |Brian Hopkins |Sam Higgins
I’m excited to announce the release of our latest Forrester DMA Platforms Wave, Q2 2025. This edition evaluated the 11 most significant Data Management and Analytics (DMA) platform vendors, providing a comprehensive view of a market undergoing rapid transformation. Over the past decade, we’ve consistently published the DMA Wave, tracking the evolution of the space and offering guidance to enterprises navigating their data strategy. However, this year’s evaluation reflects a notable shift.
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1 week ago | 
forrester.com | Dario Maisto |Brian Hopkins |Sam Higgins
Cloud vendors are focusing on bringing AI solutions to their customers in ways that address sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon Europe 2025 and at Google Cloud Next 2025 in Las Vegas. In this context, the UK-based GPU cloud services startup NexGen Cloud has recently secured $45 million of Series A funding to bolster its AI infrastructure platform for European enterprises.
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1 week ago | 
forrester.com | Brian Hopkins |Dario Maisto |Sam Higgins
Our report, “The Top 10 Emerging Technologies In 2025,” drops April 29, and this year’s list features big changes. Two longtime list members are stepping back, and two fast-moving entrants will be moving onto the list — including one surprise that wasn’t even on our radar last year until we did the research. These shifts reflect more than changing buzz.
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1 week ago | 
forrester.com | Peter Wannemacher |Mike Proulx |Sam Higgins
Effective digital leaders treat strategy as both a verb and a noun: A cycle of work and outputs that sets an organization’s direction and continuously explores new ideas. A Strategy-on-a-Page is an output that lays out the essential components of your digital strategy on a single page.
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1 week ago | 
forrester.com | Sam Higgins
Today, beneath the headline grabbing reports of geopolitical and geoeconomic volatility a significant and consequential transformation is quietly unfolding in the public sector. A shift underscored by the change in US Federal AI policy marked by Executive Order 14179 and subsequent OMB memoranda (M-25-21 and M-25-22).
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1 month ago | 
forrester.com | Keith Johnston |Sam Higgins |Riccardo Pasto
Imagine the prestige of being recognized on a global stage as a truly customer-obsessed leader of an enterprise that exemplifies customer obsession — a business that not only excels in creating exceptional customer experiences but also inspires others through its remarkable achievements. Forrester’s 2025 Customer Obsession Awards are your opportunity to showcase your organization’s relentless dedication to putting customers at the heart of every business decision and action.
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1 month ago | 
forrester.com | Charles Betz |Sam Higgins |Arielle Trzcinski
As we approach the 2025 ServiceNow Knowledge and Atlassian Team conferences, IT management is entering a new era. The rapid adoption of AI-driven automation and the increasing use of graph-based models signal a fundamental shift in how organizations manage IT portfolios. IT management platforms (considered broadly) are evolving from forms and workflow-driven systems into systems based on intelligent, interconnected knowledge graphs that provide a real-time, holistic view of enterprise IT.
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1 month ago | 
forrester.com | Sam Higgins |Riccardo Pasto |Faram Medhora
As technology leaders in the Australian federal government, you’re no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to mergers and acquisitions in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities.
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1 month ago | 
forrester.com | Riccardo Pasto |Sam Higgins |Faram Medhora
Remember the good old Garmin Nüvi?! My dad had one. Awesome piece of tech 20 years ago. But I’d be very surprised if you still relied on it as your road navigator today in 2025. The thing is many governments still operate like a basic satnav device — they set policies, design programs and services based on initial planning, then execute them without much flexibility.
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1 month ago | 
forrester.com | Naomi Marr |Rani Salehi |Sam Higgins
Clients with organizational design or workflow challenges often look to Forrester for help. The conversations typically start with questions like, “We are considering a reorganization of our field marketing team and aren’t sure how we should handle it because there is overlap with our ABM and demand generation teams?” Or “We have reorganized all our demand functions under a single leader, but it hasn’t had the positive impact we expected.
