Brooke Osmundson
Contributor at Search Engine Journal
Director of Growth Marketing at @SmithMicro. Unapologetic cat mom. Cooking enthusiast. Avid piano player. Unofficial house flipper. Enjoys sarcasm.
Articles
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3 days ago |
searchenginejournal.com | Brooke Osmundson |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to transforming advertising through AI across four key pillars: Search, Creativity, Measurement, and Agentic Capabilities. Here’s a breakdown of the major announcements and how marketers can take advantage of these updates in 2025.
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4 days ago |
searchenginejournal.com | Brooke Osmundson |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is one of the most intent-driven ad platforms you can leverage.
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2 weeks ago |
searchenginejournal.com | Brooke Osmundson |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality, and return on ad spend. Here’s what’s coming for marketers, and why you should pay attention.
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2 weeks ago |
searchenginejournal.com | Brooke Osmundson |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more conversions from their existing campaigns. This update marks one of the most significant changes to Google Ads bidding over a decade. This isn’t a cosmetic update or a tweak to an existing bidding model.
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1 month ago |
searchenginejournal.com | Brooke Osmundson |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally in beta starting later this month. Per Google’s announcement, advertisers who enable AI Max in their Search campaigns can expect stronger performance through improved query matching, dynamic creative, and better control features. According to Google, early testing shows advertisers see an average 14% more conversions or conversion value at a similar CPA or ROAS.
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My family is right in this path. I'm such a bundle of nerves right now.
We have received multiple tornado reports near Winnebago heading northeast. There could be TWO tornados down with this warned storm. TAKE SHELTER NOW. #mnwx
I'm happy to announce I have made, quite possibly, the best gluten free buttermilk pancakes from scratch tonight. Being tired but wired has its perks sometimes.
The last 3 nights I haven't been able to go to sleep until 1am. Tonight's level of insomnia? Churning/making my own butter and buttermilk at 8pm.
Tips on how to prevent burnout when 2 of your employees are on maternity leave and you can't delegate their work to anyone else because there's not enough people. I'm on day 4 and I've gotten like 5 hours of sleep per night and obviously this isn't sustainable for anyone. (PS
