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Sep 20, 2024 | 
americanexpress.com | Bruna Martinuzzi
This article contains general information and is not intended to provide information that is specific to American Express, or its products and services. Similar products and services offered by different companies will have different features and you should always read about product details before acquiring any financial product. Cultivating a fulfilling workplace environment and enhancing employee satisfaction may be critical to your company's health.
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May 31, 2024 | 
americanexpress.com | Bruna Martinuzzi
How do you keep your company alive and build something that will last? It can take more than just a great idea and hard work to successfully run a business. If your company is to survive and thrive, it should be highly adaptable to market changes and provide competitive and superior service. Businesses fail for several reasons, including poor leadership, cash-flow problems, and the inability to shift with the times. Knowing how to run a successful business for the long term can be crucial.
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Sep 1, 2023 | 
americanexpress.com | Bruna Martinuzzi |Amber Anderson
Catering to high-value customers can be key to improving profitability. I know this from personal experience as a business owner and as a consultant. In the early days of my marketing studio, Tote + Pears, I made the mistake of trying to attract any and every customer, thinking it would lead to more profits. But I found that that actually led to us more frequently bringing on the wrong type of customer, which had the opposite effect. Longer onboarding times can cost us in multiple ways.
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Aug 30, 2023 | 
americanexpress.com | Amber Anderson |Bruna Martinuzzi |David Rodeck |Dahna Chandler
Cash-flow management plans how money comes in and out of your business. A good strategy can ensure you have enough money to cover ongoing expenses and invest for future growth. The best practices to manage cash-flow can get time-consuming, though, especially if your business expands and you have more transactions to track, record, and understand. Cash management tools can simplify and improve your process. A cash management tool is a software or app designed for this work.
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Aug 29, 2023 | 
americanexpress.com | Amber Anderson |Bruna Martinuzzi |Dahna Chandler
The concept of quiet quitting, which started with a video on TikTok that went viral, refers to workers who decide to stay on the payroll while doing the bare minimum required for their job. Employees who only do their job and not much else can have a negative impact on a company's bottom line, especially in small businesses that rely on their workforce giving it their all to stay competitive.
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Aug 22, 2023 | 
americanexpress.com | Julie Bawden-Davis |Katie Morell |Leah Garris |Bruna Martinuzzi
One of the hardest parts of delivering a persuasive presentation can be handling questions. When done well, it can be an opportunity to boost your credibility and to develop trust. Done poorly, it can tarnish the impression you make and undermine the effectiveness of your presentation. Knowing how to think on your feet and respond to questions with clarity and confidence can be an essential skill for anyone who needs to sell their ideas.
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Aug 11, 2023 | 
americanexpress.com | Julie Bawden-Davis |Ryan Lynch |Bruna Martinuzzi |E. Napoletano
A new small-business owner is likely thinking about ways to secure affordable financing, negotiate more favorable terms with vendors, or attract lower insurance rates. A strong business credit profile can help procure all three. But how do you establish business credit? Though you may be familiar with how personal credit works, unless you’re a sole proprietor, your personal credit history won’t be tied to your business credit profile.
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Aug 8, 2023 | 
americanexpress.com | Julie Bawden-Davis |Ryan Lynch |Bruna Martinuzzi |Amber Anderson
When it comes to customer service, a personal touch can make all the difference. Customers don't just want it; they expect it. And as a small business, customer relation management is an area where you can have the opportunity to really shine. It doesn't matter whether you're a retailer offering in-person services or a B2B company with a dedicated call center. There are plenty of ways to leave a lasting impression on your customers. 1. Remember and use your customer’s name.
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Aug 4, 2023 | 
americanexpress.com | Bruna Martinuzzi |Geoff Williams |Chelsea Levinson |Leah Garris
After years of hype, the use of artificial intelligence (AI) deployment is rising as businesses discover ways to improve efficiency, spark innovation, and reduce operating costs. By simulating human intelligence, AI is a technology that – when trained properly – can perform human-like functions, such as perceiving, reasoning, learning, and problem-solving. For now, human oversight is required to help AI decide how to address problems they can’t yet solve on their own.
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Jul 31, 2023 | 
americanexpress.com | Bruna Martinuzzi |Dina Gerdeman |Rodika Tollefson |Dahna Chandler
A common question business owners have about getting business loan financing is “what is a reasonable amount to ask for a business loan?” Answering this question requires understanding the challenges associated with getting a business loan. When you’re borrowing money for your business, it’s not just about securing funds. It's about strategically aligning your business’s financial needs with your business's growth trajectory and operational demands.
