Chelsea Levinson

Aug 4, 2023 | americanexpress.com | Bruna Martinuzzi |Geoff Williams |Chelsea Levinson |Leah Garris

After years of hype, the use of artificial intelligence (AI) deployment is rising as businesses discover ways to improve efficiency, spark innovation, and reduce operating costs. By simulating human intelligence, AI is a technology that – when trained properly – can perform human-like functions, such as perceiving, reasoning, learning, and problem-solving. For now, human oversight is required to help AI decide how to address problems they can’t yet solve on their own.

Jul 25, 2023 | americanexpress.com | Bruna Martinuzzi |Geoff Williams |Chelsea Levinson |Julie Bawden-Davis

Whether it’s a chance to attract a new client or gain interest from a potential investor, small-business owners can quickly explain their products or services with an elevator pitch. What's an elevator pitch? These mini presentations take the same 60 seconds or so you might spend on an elevator ride. The more quickly and eloquently you can convey what you do in a quick, pithy summary, the more likely you’ll engage your audience.

Jul 23, 2023 | americanexpress.com | Bruna Martinuzzi |Geoff Williams |Chelsea Levinson

A price war may attract customers but can also create financial hurt for all involved. Price wars can negatively affect profits and your net profit margin. If you're engaged in a battle to give your customers products or services for the least amount of money possible, here are some strategies to consider before battling it out with your competitors. What Is a Price War? Every business engages in price wars to some degree.

Jul 5, 2023 | homelight.com | Chelsea Levinson

It’s no secret that the mortgage industry isn’t super transparent about closing costs. According to a February 2017 report from ClosingCorp, more than half of homebuyers surveyed were surprised by their closing costs. In recent years, regulations have tightened, forcing mortgage lenders to disclose these costs in loan estimates. However, many homebuyers still find themselves shocked when they see the final tally, which can add up to as much as 5% of the total loan amount.

Jun 19, 2023 | homelight.com | Chelsea Levinson

If you’re gearing up to buy a home, you might be confused by some of the mortgage terminology you encounter. Like pre-qualification or pre-approval. You have a vague idea that at some point in your journey, you’re probably going to need at least one of them. But what exactly are they? What’s the difference between them? And is one stronger than the other? Let’s lay it all out:How pre-qualifications and pre-approvals are similarPre-qualifications and pre-approvals have a few things in common.